Social media is one of the top trends for reeling in a solid customer foundation. From skimming through photos to reading customer reviews, social media is a must for any restaurant on the pursuit to grow their business. The best pizza restaurant in MetroWest utilizes social media to connect with potential customers while maintaining long-term relationships with their weekly visitors. Since more than eighty percent of people search for restaurants online, I am providing the best tips to consistently increase reach and visibility for your business.
Approximately sixty-five percent of consumers utilize Facebook, Twitter, Instagram, and Pinterest, and each have a unique purpose for your business. Whether you are serving the best pizza in MetroWest or helping the community in other industries, here are several reasons why these four networks are trustworthy for the restaurant business.
By utilizing Facebook’s business page option, you can evaluate traffic and performance metrics, interact with your followers, and keep them informed by uploading videos and photos. A Facebook business page remains public, so Facebook users do not need to “friend you” in order to have access to your updates.
What would you do with 280 characters? Be straight to the point with Twitter’s feature. Promote deals in a short and sweet manner, while also showcasing food photos and videos during lunch and dinner. Create hashtags in Twitter catered to your business to encourage personalized sharing and interaction with your followers.
Instagram is my favorite platform. Behind all the photos and hashtags, your food, employees, and culture can be portrayed easily through capturing high-quality photos. Food critics can express their love for your pizza through their photos, and this leads to the perfect opportunity to respond to them. You can also do this on Facebook and Twitter.
While Pinterest may be the least used platform among pizzerias, Pinterest users are very likely to “pin” your pizza tips and recipes. Organize your content through boards such as pizza home decor, clothing, and travels. Sharing Pinterest content is the key to gaining online visibility on this platform.
Once you determine which social media accounts are valuable to your business, building social strategy is the next step to branding and networking.
A daily commitment to manage interactions is what you need to keep your followers interested and engaged. Being consistent is often a struggle, but if you lose consistency, people will be more likely to unfollow you along the way.
Communication goes both ways, so don’t forget to get your followers involved on your platforms. This can be anything from learning about their favorite toppings, their typical order, or their must-have side dish. Customer reviews are growing more than ever with social media, and if viewers see you are not responding to both positive and negative reviews, they will assume you have a lack of appreciation for their restaurant experience.
Along with committing to daily posts and responding to customers efficiently, build content that fits your expertise. Examples include pizza statistics, weekly specials, ingredients, company culture, and business history. Fresh content equals gaining followers who will stay with you forever.
Whether you are expecting a pizza delivery in MetroWest or going on an adventure with wizards, dinosaurs, minions, and superheroes in Universal Studios, take a look at the best pizza place in MetroWest to see how they are using their social media to enhance the customer experience.