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The loosening of pandemic restrictions in March followed by a hard-fought presidential election campaign have further helped news organisations recoup advertising and other revenues lost during the prolonged lockdown. But concerns over press freedom have grown as incoming president Ferdinand Marcos Jr., the namesake and son of the late dictator, held professional journalists in low regard throughout his campaign.

Investments by media houses have been channelled mainly to growing their digital presence as Filipinos increasingly turn online for news. ABS-CBN Corp., for example, in January raised nearly US$10m from the sale of its shares and depositary receipts to fund digital initiatives and content production. These have kept the network afloat since mid-2020 when its free-to-air radio and TV stations closed after Congress refused to renew its franchise.

Philippines News

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While most online news sites still rely on advertising, revenue from paid online e-papers grew by 25% in 2021, outperforming those from Thailand, Indonesia, Singapore, and Malaysia.4 Revenue growth of e-magazines reached 19.5%. Around 70 titles, including leading newspapers, rely largely on PressReader to distribute their digital versions. The Philippine Daily Inquirer also sells digital subscriptions through the online shopping platform Lazada. Besides its basic plan, Inquirer is bundled with a choice of any of 10 local papers it has partnered with, or with 30 other publications, including Jakarta Post of Indonesia and The Star of Malaysia.

Overall trust in news rose as Filipinos turned to media amid a surge of COVID-19 cases around the time the survey was conducted. However, trust in brands slid, with the exception of DZBB, Teleradyo, Rappler, and the tabloid Abante. Independent outlets respected for their reporting on those in positions of power are often actively distrusted by supporters of the politicians in question.

In this report, we: Narrate "deep stories" of individual workers positioned at different levels of the hierarchy, not to vilify them but to understand their motivations and social backgrounds. Discuss the labor arrangements that underpin networked disinformation in order to reveal the vulnerabilities of professional industries and institutions to political deception work. Discuss the persuasive techniques that architects of networked disinformation deploy in mobilizing populist sentiment to further clients' elite agendas and for their own economic and political gain. List preliminary recommendations aimed at every level of fake news production's hierarchical structure. ff782bc1db