PESTLE analysis is a strategic tool used to assess the external macro-environmental factors that influence an organization. In the case of Aston Martin, a prestigious British luxury sports car manufacturer, conducting a PESTLE analysis helps evaluate how political, economic, social, technological, legal, and environmental factors impact its business operations and strategic decisions. As the company competes in the high-end automotive market, understanding these external forces is crucial for maintaining its competitive edge, adapting to industry trends, and ensuring sustainable growth in an evolving global landscape.
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