Storytelling is one of the most beautiful and unique tools to communicate a message you’re passionate about. It is not only helpful in spreading awareness about descriptive and emotional issues such as mental health, but also with fact-based issues such as climate change.

For such scientific and technological issues, storytelling becomes a technique to deliver the facts with emotion. It becomes a weapon in persuading a person who may not be as convinced by simple science but may understand the gravity of the issue when the story appeals to his emotions.

For example, just stating the number of workers employed in the unorganized sector would not move the audience. However, narrating and highlighting the conditions of the workers there would add sentimental value to the cause.

Secondly, it is important to show not tell. Storytelling loses its charm the second we start narrating as if we are reading facts and figures. Your job as a storyteller is to paint a picture. Be it a dull and saddening one, or one of paradise. Transporting the audience into the setting of your story is key to grabbing their attention. Add the tiniest of details to your descriptions, and make sure you’re covering all five senses.

(Telling) - The room was dark and dreary.

(Showing) - The room had windows with black curtains, hiding any sunlight that may wish to enter. The walls and cabinets were white, it was as if all the colour had been drained from my surroundings.

Thirdly, do not be afraid to get personal. There is nothing more powerful than a personal story. Because those are the kind of stories that move an audience to tears. Those are the kind of stories that leave people at loss for words. The ones that a storyteller feels every bit of, himself. The ones where a storyteller cannot help but portray his raw emotions. The authenticity of such stories is what makes them unforgettable.

For example, a talk about how sexual assault has become extremely common is not very different from an article. However, including your own experience with it, or a conversation you had about it with a friend, or just sharing the disgust you felt when you read about a specific incident - these are the kind of anecdotes that will turn that talk into a gut-wrenching story.

Lastly, have fun with it! You’re narrating a story, not a school essay. Be at ease and talk like you would if you were telling it to a friend. Remember, the more comfortable you are with yourself, the more comfortable your audience will feel with you.