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Pear Analytics is a boutique digital marketing agency in San Antonio, TX specializing in search engine optimization, pay-per-click advertising, website design, advanced marketing analytics, and custom reporting dashboards.
We have 15+ years experience in digital marketing. The reason clients choose us over other options are: 1) No Contracts; 2) No Junior People; 3) You Own Your Data; and 4) Talk Directly to the Experts.
We have experience in several industries including legal services, home services, consumer goods and many others.
We specialize in lead generation services, and also have extensive e-commerce experience.
We are the agency you've been looking for. We'd love an opportunity to give you a free assessment!
If you are the owner of a business, chances are that you already are aware of the importance of digital marketing for your business. Therefore, you may want to work with a good digital marketing agency, especially if you don't have the time to run this type of campaign. In this article, we are going to take a look at some of the common benefits of working with a digital marketing agency. Read on to find out more.
Every brand these days has just one requirement - to become viral. With the significant increase in the cost of print and electronic media, businesses have adopted social media for it is a cheaper and more effective way to reach out to the consumers. The preference of a customer to go online for selecting a company and ultimately buying a product has evidently boosted the need to have a proper digital marketing strategy.
Digital marketing agencies make this pivotal process easier by applying certain tips and techniques. However, to choose a digital marketing agency, there are certain filters that need to be applied. This will ensure that you forge a lifelong partnership with the right firm. For your reference, certain points have been summarized here.
Besides, digital marketing covers several aspects, such as social media, paid ads, content, video, search engine optimization, email marketing, and social media, just to name a few. There is a long list of strategies that you must consider. Therefore, it is important to hire a good service provider.
1. Follow the Latest Trends
If you want to achieve success, you must always stay tuned to new tactics, strategies, search algorithm updates, and other things like this. Since you are not an expert in this field, we suggest that you hire the services of an expert. This is where the role of a digital marketing agency comes.
OUR WORK
OUR WORK
2. Reliability and Accountability
Good marketing agencies offer accountability and reliability. A reliable digital marketing agency will discuss all matters with you in order to put together an updated strategy. These service providers are trustworthy and follow the best strategies.
As far as accountability is concerned, you are looking for a service provider who you can hold responsible for the campaigns they are going to run. For example, if you are not getting your desired results, you can get answers from the service provider.
3. Growing your In-House Marketing Team
If you already have your in-house marketing team, you can extend this team by hiring the services of a digital marketing agency.
This is even more beneficial if you have a small business to run. This can help you save a lot of money as you don't have to pay a monthly salary to the agency. You will just pay them temporarily for the services you are going to.
4. Focusing on other Business Matters
If you hire a digital agency for your marketing campaign, you can focus on other important matters of your business. Therefore, you will have plenty of time to manage your business if you hire a reliable, experienced, and accountable team of online marketers.
5. Using Advanced Tools
Digital marketers use a number of amazing tools for their work. With these tools, these professionals can get a deeper insight into your search engine rank, search visibility, and customers. But you cannot just invest in these tools as they will cost you a lot of money.
RESOURCES
RESOURCES
Web Design ServicesCustom Website DesignMarketing FirmAdvanced Markerting AnalyticsDigital Marketing AgencyCustom Wordpress DevelopmentWhen you want to enhance the publicity of your online business, you may find it important to use the advice offered by an online marketing agency. However, it is essential to find a reputable marketing agency by considering certain qualities present in reputable online marketing agencies. These include the following:
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Pear Analytics Files
Good Client Testimonials
When looking at marketing consultants, you will always want to know how previous clients have rated the marketing agency you are interested in. It is preferable to choose a marketing agency that has good client testimonials. Ideally the testimonials should inform you about the issues that you are interested in knowing more about.
Digital Marketing Videos
Digital Marketing Videos
Industry Awards
There are many awards in the digital marketing space. If you find that a marketing agency has received numerous awards, you can be sure that it is able to provide you with the best online marketing services. It is also possible that such an agency has been quoted by the media.
Design and Functionality of the Agency's Website
A website offers a lot of information about an agency. An online marketing agency that has a website that is properly designed and informative displays that it has what it takes to attract customers. You will find that reputable marketing agencies usually add social features to their sites and a good example is blogs.
Creative Advertising
A good agency knows how to utilize advertising to your advantage. It ensures that it advertises in all the areas where your target audience seeks for credible information. When used well, online and offline creative advertising is able to do wonders especially if you implement it with a strong social media marketing or editorial program.
Efficient Staff
It is essential that an agency has efficient staff behavior when it comes to answering phones, networking online and offline and speaking to prospects during meetings among other things. This can have a big good or bad impression on potential clients.
Involvement in Industry Associations
A company is able to show that its level of commitment is high if it is involved in an association. An agency that is involved in setting guidelines, industry standards and training programs can set it apart and give an indication of its expertise.
The Agency's Office
Even though internet marketing companies operate on a virtual basis, most of them maintain physical offices. These offices are able to give the impression of the style, health or personality of an agency.
Word of Mouth
In order to build positive word of mouth, an agency has to initially perform good work. The online marketing agency that you choose should be one that makes it easy for you to pass on the good news about your company or makes sure that your testimonials are promoted in the proper manner.
Digital marketing agencies play a big role in helping personal brands and businesses make their mark online. Without the help of digital marketing, it would be difficult for a business to achieve its full potential - in terms of customer reach, relevancy in the industry, and branding.
Brands do not grow overnight. They require marketing and advertising to establish their presence in the industry.
Growing Your Brand with Effective Digital Marketing Agencies
Similar to traditional marketing strategies, results from campaigns from digital agencies can be dramatic. Blogging can bring in 67% more leads compared to brands that choose not to do so. Conversion rates are also higher through online marketing efforts compared to traditional advertising campaigns.
Effective Digital Marketing Agencies are Adaptive
Most brands invest in digital marketing agencies looking for immediate results. Afterall, they are paying for such services to improve their lead generation and brand recognition. However, a true effective digital marketing agency does not only deliver fast, they can also deliver accordingly even during changes in the marketing environment.
A responsible agency will immediately adjust their marketing campaigns and inform their clients during significant changes in the digital marketing climate. They continuously test their own assumptions and provide high value to their clients, helping them get ahead of the competition.
They will never stop testing and reworking campaigns and strategies to boost your brand's ROI and maintain a balance between the marketing efforts and the results that come together with these campaigns.
Creates a Balance Between Advertising and Content Creation
Advertising is an effective marketing strategy to connect to people for your business. However, advertising involves cost. The more people you want to reach out to, the higher your expenses will be. Although it is an essential factor required to market your business, there are other options in generating organic traffic and leads to your website without having to pay for advertising - content marketing and link building.
If a marketer fails to mention the importance of link building and content creation for your brand, you can say that you are with the wrong partner to help you with your business. Content marketing is an essential area in digital marketing that fuels brands with "free organic traffic" from the web.
In a generation that relies on the internet as its main source of information - for news, brands, ideas, and knowledge, failure to tap into content marketing is a waste of resources. Getting listed in search engines, for free, is only possible through content marketing and link building efforts.
Communicates Regularly
Successful online marketing agencies do not limit themselves with regular reports that they facilitate to their clients. On top of the reports that they do, they communicate regularly with clients, informing issues that require immediate attention or approval from the client's side.
A partner agency will have a hard time running a campaign for a client if they are not equipped with the right methods in communicating with their client. There should be a personal rapport between the team and the clients to ensure a smooth flow in the whole marketing processes. Communicating through digital means can be complicated at times, thus building and establishing relationships that would remove these communication barriers is a must.
Often do we read news of fraud, scam and reports of some digital marketing agencies that add no value to their clients' businesses. In a world where companies spend millions of dollars every year on digital marketing campaigns, the need to differentiate good agencies from bad cannot be stressed enough.
Combining various internet marketing tactics with other forms of media and strategies, digital marketing has become one of the most effective methods of lead-generation, branding and procuring bigger customer-base. Broadly speaking, it can be subdivided into internet marketing, mobile marketing and offline marketing.
The importance of having a digital marketing agency for any type of business is obvious. It is the nature of any firm to focus its whole attention to the industry that it is in and subsequently to the primary objectives that form the company. This necessitates delegating other works like digital marketing to external agencies.
For example, a company that manufactures clothes will devote most of its workforce to manufacturing and selling clothes alone. The business of that company is clothes, not marketing or advertising; and even if it does its own marketing campaigns, there's a better chance that a marketing agency, whose sole business is creating marketing campaigns, is going to do the job far better than the company's marketing department.
And in a world where most consumers are now equipped with mobile phones, TV, internet and other electronic media, the need to digitize one's marketing campaigns need not be mentioned. Because there's a simple truth above all else: digital marketing works. It is cheaper than traditional strategies and visibly more effective.
So how does one find the right digital marketing agency to work with?
Choosing the right agency can be a daunting task especially because there are new companies springing up almost everyday. And because the variety of services offered by these companies is not the same. Let's take a look at the various elements that will help you choose the best digital agency for your business:
Services Offered
The first thing you should always consider when looking for digital marketing agencies to work with is the nature and variety of services they offer. A good agency should offer as many services as possible under one roof. This will save you the trouble of finding another company for a specific service as you can easily delegate all your digital marketing needs to that company.
Portfolio And Testimonials
A good digital marketing agency will always have a portfolio that consists of clients with visible levels of success. You can easily access this portfolio from their website. A portfolio page that lists a good number of clientele is more trustworthy than one that displays only a few.
Testimonials are another criterion to help in choosing a digital agency for your business. Good agencies will have feedback and testimonials from previous customers. The more testimonials, the better.
CONTACT US TODAY!
CONTACT US TODAY!
Pear Analytics
20079 Stone Oak Pkwy, Suite 1105-487, San Antonio, TX 78258
(888) 427-2178
Website: https://pearanalytics.com
Google Site: https://sites.google.com/view/pearanalytics
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Online Presence And Reputation
It's only natural for a company that deals in digital marketing to have a visible online presence. Does it have a Facebook page and if so, how many Likes does it have on the page? What is its Twitter following like? Social media presence and activity is a good measure of a company's repute.
A quick Google search using the company's name as the search term will reveal a great deal of information about the company, including reviews and feedback on review sites, if any. A search query that returns very little result may not be the best company to have your marketing work delegated to.
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