When producing media products, there are a range of legal and regulatory issues you must be aware of:
The Human Rights Act (1998) says: “Everyone has the right to respect for his private and family life, his home and his correspondence.”
If filming people, Some aspects to consider will include:
People could be asked if they consent to the filming. If they don’t consent then they could be blurred out so that their right to privacy isn’t compromised
The production company would need to be extra cautious with the following:
It could be a sensitive environment for people which needs care and consideration
Children or elderly who may not be able to understand or give consent
You are allowed to take photos of people in public if they are for editorial use (such as news or a current affairs magazine)
If you are aggressive or intimidating you could be guilty of harassment
People have a right to privacy. Whilst a photographer may take a photo of someone in public, they would not be allowed to go into their garden or home to do this.
Many people believe that a public space is any space where the public are allowed to go, however, Before you can start filming or taking photographs you need to know if a space is public or private.
Just because it looks like a town centre, it could be a shopping complex and the public spaces and walkways may be owned by a private landowner or a local council. Whilst the area is open to the general public, if it is privately owned, there could be rules such as ‘no filming’. The shops or buildings that could appear in the background need to be considered.
In Public Spaces:
Photography and filming for personal use:
You have a right to take photos in public spaces if they are for personal use
Editorial use:
You have a right to photograph a newsworthy event or film an interview for a news Vox Pop in a public space as long as you don’t obstruct the highway or harass people
Commercial use:
You may need permissions such as highways permission, council permission and buildings permission (for background buildings).
In Private Spaces:
You will always need permission to film or photograph in private spaces.
If you do not have permission you will be trespassing
A fee often needs to be paid to the owner of the private space
Carrying out a commercial photoshoot or filming often requires many permissions such as:
Permissions to use the location
Buildings permission
Model release forms - These give permission to film/photograph a person; if 20 people were in a photoshoot, each one would need a model release form.
Defamation is making false statements against a person or business which damages their reputation
Slander is a verbal statement of defamation
Libel is a statement of defamation in the media. Newspapers and news broadcasts need to be very careful to not make false statements.
Media producers need to be aware that publishing inaccurate personal information will have negative impacts on people
People affected may take media producers or publishers to court for defamation or libel
Compensation for libel is up to £300,000
The Data Protection Act (2018) expects companies to store data:
Fairly and lawfully
Accurately and securely
Only for as long as it is needed
Only store the minimum amount of data needed
People, known as data subjects, have the right to:
View data stored about them
Have data that is incorrect about them updated
Media producers and publishers need to be careful that they use personal data accurately and within the conditions of the Data Protection Act
Fines for breaches of the data protection act are up to £17.5 million or 4% of annual turnover (whichever is higher)
The Human Rights Act (1998) says: “Everyone has the right to respect for his private and family life, his home and his correspondence.”
Films in the UK are classified into different age ratings by the British Board of Film Classification (BBFC)
BBFC film and video ratings: U, PG, 12, 12A, 15, 18
Computer games are classified by the Pan European Game Information (PEGI) system
PEGI computer games ratings: 3, 7, 12, 16, 18
The Advertising Standards Authority (ASA) is responsible for regulating the contents of adverts
It is paid for by the advertising industry
They may ban adverts from being published or broadcast
Its judgements reflect regulations and help prevent adverts from misleading people or exaggerating how good products or services are
The Office of Communications (Ofcom) regulates broadcasting and telecommunications
It protects the public from harmful or offensive material
It is also responsible for broadcasting licences
Intellectual property (or IP) covers items that aren’t physical – you can’t touch it
It covers graphics, video, animation, music, film, ideas, brands, styles and designs
Copyright, Designs and Patents Act (1988) This law gives the creators of music, film, graphics, photos and web pages the right to control the ways in which their material may be used.
It gives them protection from people copying their work without permission
It makes sure that people can be rewarded for their creative efforts
When designers, musicians or creatives use assets, they need to consider who owns the copyright. To use copyrighted assets you need to:
Find out who owns the copyrighted asset
Contact the owner and ask for permission
You may need to pay for a licence to use the asset and acknowledge the author/creator or owner
You will need to keep a record of permissions
The owner may refuse to give you permission, especially if the work is controversial or may damage their own brand or reputation
The amount of time copyright lasts for is limited to:
For audio, music and photos – 70 years from when it was first published
For films – 70 years after death of the director, script writer and composer
For TV and radio broadcasts – 50 years from first broadcast
Your work is automatically copyrighted as soon as it is produced
You may need to prove when you first produced the work to show that others copied it
It is helpful to add to your work that it is copyrighted, the year it was published and who made it
There are some exceptions to Copyright law
These are subject to ‘Fair dealing’ which means that you are being fair in how you are using the exception. For example, you may copy works for non-commercial research or private study, but, under fair-dealing, you can’t copy the whole work.
If the copyright owner would be significantly impacted by copying their work, this wouldn’t be fair dealing.
Trademarks are one type of intellectual property used for logos, symbols or slogans that identify a product or service
The symbol TM is used for a trademark
Names, titles or slogans are covered by trade mark law
The ® symbol is used for registered trademarks
Trade marks are registered at the UK Intellectual Property Office (UKIPO)
The Trade Marks Act (1994) protects trade marks so that other people and companies can’t use them
For instance, Asda® couldn’t register the phrase ‘SPEC SAVINGS AT ASDA’ as it was too similar to the Specsavers® trade mark.
One way that authors and creators of products get paid is by a royalty
For example a film company may ask for a £1 royalty for every DVD or download of their film when it is sold
Many assets such as images are sold royalty free
A one off licence fee still needs to be paid to make use of the image and remove any watermark on the image
Creative commons is a set of copyright licences that allow assets to be used in certain ways only
Creative commons licences always expect that you acknowledge who authored the asset
They may allow or restrict the use of the asset for commercial use
They may allow or restrict derivatives (alterations) to be made from the asset
The table below shows the Creative Commons Symbols
Patents are used to protect inventions. To obtain a patents the invention must:
Be new – this means that the invention has never been described publicly anywhere in the world
Be inventive – this would be a novel way to solve a problem, it cannot be an obvious change
It needs to be for something that is made or used
Patents last for up to 20 years.
It isn’t possible to patent the following:
Books, plays, scripts, music or artwork
Medical treatments or diagnosis
Scientific theories or discoveries
Presentation of information
Non-technical software (for example, a car game can’t be patented, but the software for a self driving car could be)Ideas
Protecting an idea is tricky, lets look at the example of protecting an idea for a TV quiz show.
Protecting an idea for a television format is a grey area in law
You cannot protect ideas using copyright law. However, the individual components that make up a quiz show can be copyrighted, this includes the music, styling of the set, graphics and voiceover scripts.
So, the idea of a quiz show cannot be protected, but the combination of a particular television format may be possible to protect if it has distinctive media components that create an entire format.
Whilst the law may say that an image or video cannot be copied, some people will illegally copy it.
Watermarks are often used on images and video to show that a licence hasn’t yet been paid for
Once a license has been purchased, the image or video will be provided without the watermark
Different licences and fees are often available
For example, a higher fee may be charged for the commercial use of an image
The correct licence needs to be purchased before making use of copyrighted works
Some possible risks and hazards include:
Working at heights for actors, set builders and camera crew
Trip hazards, such as from power cables and dolly tracks
Electrocution hazards
Lifting heavy equipment
Firearms and stunts
Long hours – exhaustion
Vehicles
Working in very hot or cold locations
The general public
The Health and Safety at Work Act (1974) makes businesses responsible for:
Protecting all workers, clients, visitors and general public
Training for staff in health and safety procedures
Businesses must protect people as ‘far as is reasonably practicable’ - essentially, they have a duty to protect you but only as far as is fair to expect.
Health and safety regulations (Display Screen Equip.) 1992:
These regulation say that employers must:
carry out a risk assessment of workstations used by employees to reduce risks
ensure that employees take regular breaks from looking at their screens
pay for yearly eye tests if the employee requests them
provide their computer users with health and safety training for any workstations that they use
Before any filming takes place, the location will be visited and checked in what is known as a ‘recce’
A number of possible locations may be visited
Key information about the location will be considered like:
Access to the location and parking for both crew and actors
Lighting – are shadows cast by buildings or mountains; when are daylight hours?
Unwanted background noise such as aircraft or traffic
Buildings or objects that don’t match the scene – for example, a Victorian house for a period drama that has a skyscraper in the background may limit the shooting angles
Typical weather conditions
Health and safety issues
Is there access to electricity or will generators be needed?
The document that lists all the risks in a production is called a risk assessment. The purpose of a risk assessment is to:
Identify all potential risks that may occur
Show how these risks will be reduced or eliminated
There are five steps to doing a risk assessment
Record your significant findings
Decide who might be harmed and how
Evaluate the risks and decide on precautions
Record your significant findings
Review your assessment and update if necessary
Risk assessments need to be recorded
Records are likely to be on a template (e.g. a Word document)
Larger companies may have online systems to record their risk assessments
Online distribution includes any media that is sent to users using the Internet including:
The World Wide Web (websites)
Other services that make use of the Internet such as video streaming services:
Netflix is a service that is accessed via an app or website and makes use of the Internet. It streams video files that contain films or television programmes
Spotify is an online audio streaming service that is used to distribute music and podcasts
Facebook is an app and website which is used to share photos, images, video and text
Almost all websites are used to distribute copy (text) and images. Some will make use of video and music too
Physical platforms
A platform is a combination of computer hardware and an operating system such as:
A laptop running Windows
Smartphones with their operating system, for example, an iPhone 16 with iOS or a Samsung Galaxy with Android.
Tablets make use of larger screens. An example of a platform would be an iPad using the iPadOS operating system
When distributing media, consideration should be made for the smaller screen size of mobile devices
Interactive televisions allow users to interact with them to a greater degree than analogue televisions
They are able to show broadcast digital television and video streaming services distributed through the Internet
They also allow the distribution of apps, user photos and music
Kiosks contain a touch screen and will have limited functionality
They typically distribute images, animation and sounds
One use for kiosks is to allow customers to choose menu items in a restaurant - Think the screens you can order on in McDonalds.
Physical Media
Media products are often distributed using physical media
Physical media includes print products such as:
Advertising posters
Books
Magazines
Flyers
Billboard posters
Bus shelter posters
Newspapers
Maps
It also includes digital media such as:
DVDs - used to store films and television programmes. They store up to 9.4 GB on each side which is enough for around 4 hours of video (depending on compression)
Blu-Rays
CDs - used to be commonly used as a distribution method for music. They store 74 minutes (650 MB) of uncompressed audio – enough for a typical album
Removable flash memory - includes:
Memory sticks, also known as pen drives or USB removable storage
SD cards – used in high-end digital cameras
Mini and micro-SD cards – used in smartphones
Flash memory is used to store and share media, especially photos
This type of storage is especially important if the Internet is not available
Paper based media - Images, illustrations, photos and text may all be distributed using paper based media
The use of colour is more expensive as four inks, CMYK (Cyan, Magenta, Yellow and Key/Black) are used
Paper based media is more significantly more expensive to distribute than online media as it needs to be printed and physically transported.
Some possible file formats:
Office documents: PPT (PowerPoint), DOC (Word), XLS (Excel)
Images: JPG, PNG, GIF, EPS, TIFF, RAW
Video: MP4, MOV, WMV, AVI
Audio: MP3, WAV, AAC
Sharing documents: PDF
Compression:
Some files such as video, music or images are very large
This requires lots of disk space to store
Compression is used to reduce the size of a file.
Some files such as word processed documents or computer game code need the contents to be exactly the same when compressed.
They use a lossless compression.
File formats:
ZIP
Image formats:
GIF (can be used for animation)
PNG (lossless format, supports transparency)
RAW (used with high end digital cameras, lossless format but very large file sizes and requires editing)
SVG
A lossy compression will lose some of the
original information.
If too much information is lost, it can result in digital artefacts (mistakes which you can see) occurring.
Image formats:
JPG/JPEG (Joint Photographic Experts Group)
Music formats:
MP3 (Motion Picture Electronics Group – Layer 3)
Ogg (Ogg Vorbis)
Video formats:
MPEG-2 and MP4 (Motion Picture Electronics Group)
H.264
Digital images each have a pixel dimension. This is the number of pixels wide and the number of pixels high an image is.
A web designer may specify the exact number of pixels required for an image to fit inside a certain part of a web page.
If the pixel dimensions are higher, then the quality of the image will be higher.
Resolution
The resolution of an image is the number of dots or pixels in one inch
For print products, such as magazines and books, this is usually at least 300 DPI(Dots Per Inch)
For digital products, this is the number of pixels in an inch (PPI)
The higher the resolution the higher the image quality
There are two types of image that are used
Bitmap images (also known as raster images) have a grid of pixels to represent the image – as you zoom into the image it becomes more pixelated (blocky)
Vector images make use of curves, lines and fills – as you zoom in they still have the same level of detail
Animation for web pages was first carried out with GIF images. Flash animation then became very popular with the .SWF filetype.
As the Flash plugin has lost support, SVG (Scalable Vector Graphics) can now be used for animation.
Animation films and TV programs will use normal video file formats such as MP4 to deliver to ordinary viewers.
Sound is made up of sound waves which are analogue. To save or process sound, it must first be digitised.
The sample rate is the number of times the sound wave is sampled per second.
The bit depth is the accuracy of each sample.
Increasing the bit depth and sample rate will improve the sound quality. CD quality sound is 44,100 samples per second with a bit depth of 65,536 (16-bit).
Audio files are often compressed using a lossy compression such as .mp3
Some of the quality is lost, however, this will be hard to detect if a high bitrate is used
A compressed .mp3 file may be 10% of the size of the equivalent .wav file
Audio Formats:
.wav - uncompressed audio for windows, many computers will be able to play it but it has a large file size.
.mp3 - good level of compression, widely supported with a small file size but does lose sound quality.
.aac - better sound than mp3, used by iOS, iTunes and YouTube, small file size but not all players support it
.flac - lossless compression, open source so no licences, great quality but not all players support it
Higher video resolutions make a significant difference to the picture quality
SD: 720px wide x 576px high
HD: 1280px wide x 720px high
Full HD: 1920px wide x 1080px high
4K (UHD): 3840px wide x 2160px high
True 4K: 4096px wide x 2160px high
The frame rate of video is the number of frames that are shown each second (Frames per second / FPS)
A faster frame rate will lead to smoother motion
Fast frame rates are particularly important with sport and action video and also many computer games
There are many video formats. Some key ones are:
MP4 - a common lossy compression format used in many streaming sites
AVI - (typically) a lossless format which can save video uncompressed
WMV – Windows Media Video – these compressed files used to be very common for Windows computers but are now
less common
MOV – These usually compressed videos have high support with Apple devices, but are becoming less common
SWF – This was a format for the Flash plugin that was used for vector animation. It is uncommon to see these files now as many devices don’t support the plugin
Most animation such as cartoons and film is saved in the same formats as ordinary video
There are many video formats to choose from
An uncompressed or lossless video format may be used by a television production company or film studio as it will have the highest quality with all original information
Uncompressed and lossless video formats have incredibly large file sizes
DVDs and Blu-Rays make use of lossy compression, however, they have large file sizes so that the compression cannot be noticed
Some video streaming services may use a higher compression which results in digital artefacts (errors and pixelation) that are clearly noticeable by the audience