PC Brand Identity Site

Marketing and Communications Work Order Form

Porterville College Brand Management

(Scroll Down the Page for Templates)

An organizational logo is the most visible and recognizable element of a successful brand image. It is the best way to get credit for the positive things we do and to leave an impression in the minds of our constituents and potential students.

The consistent and correct usage of the Porterville College logo is integral to developing and maintaining a consistent image and message about ourselves that we can control. Its proper use in promotional and communication materials - such as brochures, one-sheets, ad copy, internal and external correspondence, the internet, social media, and direct marketing materials - is critical to building a strong and easily identifiable image for Porterville College. This also applies to the use of the logo on any forms, packaging, mailings, promotional giveaways, and/or signs on-campus offices and classroom buildings.

At first glance, a logo is simple and unassuming. But that logo, and the way we use it, is very important to Porterville College. It represents our visual identity. It is something that no other school or organization has. It should bring a great degree of credibility, recognition, and value to everything it is attached to.

Unfortunately, an organizational identity is also a very fragile thing. If left unchecked, it is easily compromised and potentially abused.

That is why this document is so important to the management and success of the Porterville College brand. It clearly defines the standards and limits for the use of our organizational identity - our logo. If we are not careful about how our logo is used, we will lose it. Therefore, any use of the logo of Porterville College that is not outlined in this document is not an authorized use and is, as such, strictly forbidden.

Application of Logo Standards

The Porterville College Logo Usage guidelines (Click Here for a Copy) apply to all Porterville College publications, websites, apparel, and other merchandise. That includes flyers, posters, and other marketing materials produced by and for the College.

If you choose to work with an outside vendor to produce any products, you must notify Roger Perez, Director of Communications and Community Relations. Outside printers and designers must also follow these guidelines when they produce work for the College.

If an outside design firm has any questions regarding these guidelines, they should consult with the Director of Communications and Community Relations.

Click Here for a list of approved logos, fonts, and colors.

The full name of the College should be used on the first reference: Porterville College

On second and subsequent reference, the shortened name may be used: PC

Logo Usage

For General use, such as student communication, signage, advertising, internal communication, etc. the PC logo with title underneath should be used whenever possible.

In "official correspondence" such as communication from the office of the president, committee communication, communication to the board of trustees, etc, the "name only" logo should be used.

For use in connection with sports teams, events, programs etc. you may use the Pirate logo.

Document Templates

CLICK HERE for access to a template file folder. Please DOWNLOAD the file to your computer BEFORE editing it for your needs. If you edit the document inside the folder, other people WILL be able to see your changes. Below are the current PC Brand Guidelines.

Brand Guidelines

Below are the current Porterville College Brand Guidelines.

Use of the Porterville College Logo

In order to maintain consistency in our brand and in the materials that are created on Porterville College’s behalf, we ask that you submit your requests for design to the Communications and Community Relations Department by using the form at the below link. We’d be more than happy to create something for you!