From Bricks to Clicks - How Digital Commerce is Changing the Way We Shop

In the past decade, there has been a seismic shift in the way we shop. No longer are we limited to the brick-and-mortar stores in our local vicinity - we can now purchase goods and services from all over the world with just a few clicks of a button. This shift has been driven by the rise of digital commerce, which refers to the buying and selling of goods and services online. In this blog post, we'll take a look at how digital commerce is changing the way we shop and what this means for businesses.

The Rise of Digital Commerce

One of the key reasons for the rise of digital commerce is the increasing penetration of internet access globally. According to Internet World Stats, as of June 30, 2020, there are 4.54 billion internet users around the world - that's 59.5% of the world's population! This figure has been steadily increasing over the years, and it's no surprise that businesses have taken notice and shifted their focus online.

Another key reason for the rise of digital commerce is the increasing use of mobile devices. According to Statista, as of July 2020, there are 3.5 billion active smartphone users around the world. That's a lot of people who are potential customers for businesses! With such a large number of people using smartphones, it's no wonder that businesses are increasingly investing in mobile commerce (m-commerce). M-commerce refers to transactions that are conducted on mobile devices such as smartphones and tablets.

What Does This Mean for Businesses?

The rise of digital commerce presents both opportunities and challenges for businesses. On one hand, businesses have access to a larger pool of potential customers than ever before thanks to the global reach of the internet. On the other hand, businesses also face increased competition from other businesses who are selling similar products or services online.

To stay ahead of the competition, businesses need to make sure that they are visible online and that they offer a smooth and seamless online shopping experience for their customers. That means having an optimised website that is easy to navigate and making use of digital marketing strategies such as search engine optimisation (SEO) and social media marketing (SMM).

Conclusion:

Digital commerce is changing the way we shop and do business. With more people accessing the internet and using mobile devices, businesses need to make sure that they are visible online and offering a great online shopping experience for their customers. By investing in SEO and SMM, businesses can stay ahead of their competition in this rapidly changing landscape.