Rebisco Crackers

With blue-collar workers at the heart of the campaigns “Sarap ng may Pasobra” and “Sobrang Special”, the challenge for 2019 was to evolve the creative while keeping the core idea intact.

I developed a refreshed key visual inspired by the daily commute of our target audience. The design took the form of a stylized city map, using vibrant colors to highlight urban blocks, brand elements, and our everyday heroes—capturing the familiar rhythm of their journey while keeping the “Pasobra” spirit alive.