Max’s Restuarant:
Puso to the Max

Max’s Restaurant was the official partner of Gilas Pilipinas for the 2014 FIBA World Cup, and they wanted a campaign that would fuel the passion of a basketball-crazed nation in a unique way. 

Leveraging Max’s Facebook, Twitter, and Instagram accounts, we created engaging conversations, shareable content leading up to the games, and live updates during the tournament under the hashtag #PusoToTheMax. To drive even greater awareness and interaction, we amplified the campaign with video assets and promos supported by key online influencers.