News Consumtions Moves From Discord Embeds to Dedicated Websites

Why the Shift?

The transition from Discord embeds to Websites reflects the ambitions of News Companies and Journalists, to grow in the News landscape.

Discord Embeds, while offering a great platform lack in a many ways:

• Professionalism and Branding: Websites allows the news company to have more flexibility and lets them choose the aesthetic and tone of their news platform, further more the Websites allows to structure the News easily.

• User Experience: Discord Embeds interface is limited by 4096 characters and skews the News in a phone like format for most Java players looking the news on their computers. Further more Websites make it possible to have the news grouped in one place and doesn't force Users to scroll up to find other news from the same news company.

• Monetization and Analytics: Discords limited tools for tracking engagement and integrated flexible ads adds an incentive for publisher to move to them.

Challenges for Publishers

While Websites are more flexible and allow for more control then discord embeds they require a larger time investments to get up in running and come with associated costs such as Hosting and Domain name unless they are using "free" services like google sites, neocities or github pages.
Free services also come with trade-offs. Neocities' retro asthetic and googles sites rigid templates  often limit the publishers visions.

The Community Factor

The Discord Embeds - DemocracyCraft #news audience is already established while many Websites haven't created a dedicated loyal audience who visit the Websites once and a while for updates. Leaving a lot of publishers with no choice then choosing an hybrid model where they inform the #news audience of their newest articles.

Case Study's

The Reveille Times: (website)

Hybrid model: (promoting the article in #news)

Alexandria News: (website)

The Imperial HoloNet (discord embed)

Key Take Aways

More and more News Publishers are shifting towards dedicated websites to post their articles whilst advertising in it in #news as it allows theme for greater flexibility, structured content and gives them more monetization opportunities. 

Despites these advantages the transition isn't seamless as there is a cost of maintenance that cans train smaller publishers to go for free platforms.

#news will still remain the main source of news as many websites news outlets rely on it to promote their articles.