Food packaging design, as a subject of serious attention, offers options which facilitate product usage by providing ways to open or close the package easily or by supporting consumption directly from the package. This is because food packaging design choices can directly affect product consumption. Besides, given below are some of the food packaging design trends emerge from the things the consumers want to see, these are:

Trend #1: Transparency

Transparency is one emerging food packaging design trend which is becoming more popular with consumers, as it ensures the visibility of the product. It means that consumers can view the actual food product that they are buying. Moreover, consumers are keen to know about what is exactly inside the product instead of looking for labels which transcends a simple ingredient list. Hence, from the consumer's point of view, transparent food packaging must be made from recyclable packaging material with an effective design that can influence them.

Trend #2: Experience

"People buy experience, not just the product."

Today, consumers are not only just buying the products, but also the entire shopping experience and these are the reasons this trend is increasingly exploiting. For example, a coconut product like the coconut water is very popular these days for consumers looking for crisp, natural, as well as refreshing beverage. They have found a way to poke a hole in a coconut and thus sell it at retail. Further, consumers want 100% certified organic coconut products that need better packaging solutions.

Trend #3: Green Packaging

This is one of the most important trends that focuses on "no more waste packaging." However, it is a major consideration for packaging designers, as manufacturers focus on maximising resource efficiency by minimising the amount of packaging used. This is done by reducing the thickness of packaging walls. For example, imagine your frozen meal packed in cartons that completely dissolve without leaving a trace. Today, everyone including packaging designers and consumers need to consider and create packaging which is fully recyclable.

Trend #4: Owning the Consumer

Attractive and innovative food packaging design can create brand loyalty and consumer ownership. Undoubtedly, e-commerce has allowed packaging manufacturers the ability to intercept the retailer and actually own the customer.

Trend #5: Production

Now the focus is on sustainable environment which continues to push the development of Eco-friendly packaging. However, the packaging designers must need to know a whole lot more than creating the pictures designs or how to disrupt the shelf with a unique and reliable food packaging design concept.

Flexible Packaging

This is another trend which is growing faster than others, as it comes with premium functionality and branding. Moreover, flexible packages are straightforward to store, easy to carry, and have the quality to prolong the shelf life of the products. Besides all, these packaging are made with less materials and are very efficient to ship.