In the warmer months of the year, outdoor cafes are an innovative option for restaurants. Many customers love to enjoy the fresh air as they eat, and the outdoors can be a great place to host a group of friends or family. For restaurants themselves, providing outdoor seating can bring in new patrons and generate more sales.
Whether you expand your seating options to include outside choices or open a new outdoor cafe, you have many design choices for your new space. Every decision, from the lighting layout to the size of your tables, affects the mood of the cafe and how customers will feel about their experience at your establishment.
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By carefully planning for your cafe, you can anticipate potential questions later in the process. The construction steps vary, depending on the size and scope of your intended restaurant, but here are five steps to follow as you start your outdoor cafe construction:
The most important thing to keep in mind as you begin planning is your audience. Early in your planning, consider your ideal customer or group of customers. Ask yourself how you can optimize your design for them. Then, let your intended audience influence the rest of your decisions, from table sizes to the lighting design.
Feel free to use existing restaurants as inspiration for ideas. Try looking at social media websites like Pinterest to see schemas and use the inspiration to form your theme. Then, write all of your ideas down and sketch an outline or two to see how it looks on paper.
Once you have a mood in mind, you can start thinking about the colors you use in your outdoor space. Color is often the most crucial design factor for a room, swaying emotions and influencing choices.
To get started, think about your audience again. How do you want to make them feel while in your cafe? The color scheme of your space can create this effect. Remember to pair the colors with your intended mood, as well.
Commercial picnic tables are an accessible and attractive option for your outdoor space. Most picnic tables are durable, withstanding harsh weather conditions. Overall, they contribute much to the outside experience.
Outdoor dining sets are a great way to keep a consistent color scheme while also saving some money. The chairs are designed to accompany the matching table, so it provides an optimal height ratio. Additionally, you can choose from many styles and options to find the best match for your cafe.
Benches are an excellent choice for casual eating or to-go options. Customers can sit leisurely with friends and come and go as they please. If you want a more easygoing cafe vibe, benches might be a great idea.
At Wabash Valley Site Furnishings, we understand the importance of a well-designed outdoor cafe. Our high-quality outdoor furnishings offer durability and style. No matter the style you seek, we provide customization options for all of your design needs.
It has shelves designed to store up to 4 seven-inch bus tubs. Add optional casters for easily transporting bussing tubs, or choose to include one of our etched logo medallions to highlight your brand. This model bussing cart includes our Signature Series decorative accent panel designs. Select from eight standard color options to match your desired decor or aesthetic needs.
We offer multiple versions of this product, including many with added features like waste & recycling receptacles, storage cabinets, and pull-out storage drawers, so please browse our entire selection of bussing carts and cabinets to find the one that best meets your needs.
Foodservice stations include a 28 gallon waste receptacle and storage for up to 4 bus tubs. Keep your restaurant, caf or cafeteria running smoothly with durable, eco-friendly recycled plastic restaurant furniture.
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Many people may expect this cafe in Hong Kong to have some outdoor feature, but in fact, there is not! The 60-seat cafe area is well decorated into a warm, wooden and red brick atmosphere for everyone to hang out in there, not just for outdoor lover. There are no outdoor equipment or clothing hung around the place, no photo of expedition displayed. It doesn't possess the outdoor or athleisure theme.
So why doesn't the company take advantage of the 'outdoor cafe' theme? One possible reason is that by making the place less special, it gets better appeal to the general public. However, according to customer review on the restaurant review forum 'Openrice' in Hong Kong, the cafe has only a few customers on weekday. Perhaps the hidden cafe counter and upper floor area make it hard for people to notice it. Meanwhile, the lack of theme of the cafe hinder it from differentiating from other cafe.
It is new for people in Hong Kong to see a cafe inside a outdoor apparel retail shop. The original and the ultimate intention for this strategy is to garner attention to the brand and boost the sales. Here are some of the thoughts of how the cafe and the brand can work together:
Exhibit the photos taken by those popular outdoor photographer (showing photos of milky way galaxy and Sunset in Hong Kong). This kind of collaboration can utilize the social currency owned by the photographer to promote the brand awareness of blueplace.
As Blueplace advocate people to travel to different part of the world. The Blueplace cafe, at the same time, can bring the coffee bean from remote corner of the world to the customer in Hong Kong. Tell the story of the country where the bean originate from, convey the brand's philosophy of fair trade, eco friendly. Games can also be held on social media for people to win a pack of coffee bean
On one hand, North Face, Columbia, Arcteryx has much better foreign brand image which Blueplace can not challenge at this point. On the other hand, the recent social discontent toward mainland China among Hong Kong people give rise to localism. People think that Hong Kong was originally doing quite well in the past, everything went wrong only after having a closer tie with the mainland. Therefore, people are more eager to uphold the local value and support the original business and product against influx from mainland. As there are ever existing fake product (milk powder, food product, and all the other made in China stuff), comparatively the brand and product originated from Hong Kong is considered trustworthy .
Blueplace is currently using Caucasian model all the time on its catalog. If the model is a local and the background is a scenery of the country park in Hong Kong, it will create resonance to the consumer.
note: Consumer in Mainland China may still covet the foreign image of the brand, maybe that is why Blueplace place Caucasian model to capture the greater China market. ( Blueplace has more stores in China than in Hong Kong)
In recent months, the Hong Kong football team become the heated topic as they fought against the national team from Mainland China in the World Cup qualification match. The team gained tremendous support in the general public and the social media was flooded with the related posts. It also waken up the sense of identification as Hong Konger among the locals and converge more attention toward the Hong Kong athletes. Followed by surprising performance of the athletes in bowling and badminton which the Hong Kong people recognize it as a glory, sponsoring or cooperation seems to be a good match between the local brand and the local athletes.
As a local brand without huge budget compared to the big company, engaging the teens and students is a effective way to build up the brand awareness among the future consumer. Sponsorship could be directed to the hiking club, kayaking. And by co-organizing activities with those party, Blueplace can also gain social media exposure.
Optimize webpage. Using a larger facebook icon at the top official website, rather than a small 'f' logo at the lower right corner. More visitor will click on to the facebook and presumably has more chance to interact with the brand on facebook.
Hong Kong provides opportunities for corporate to promote their dedication in conservation of nature. It could be collecting rubbish at the popular sunset-watching peak and beaches, or educational hiking tour for the children. In recent years as people are more concerned about protecting the country park from property development. The input to those activities will presumably catch more attention from the public.
The outdoor style (), and the magazine 'GoOut' has established the fashion trend and the way of life in recent years among both hikers and non hikers. Blueplace can introduce new product line which is more fashionable. The brand can cooperate with the magazine to organize sharing of camper in the blueplace cafe
Develop compression tight, racing pack, light weight shoes etc for hardcore outdoor lovers who sign up for races frequently. Another local brand Reecho is currently selling these higher-end product under their brand name at a price similar to the foreign brand like 2XU, CEP. Perhaps Blueplace can set a more colorful tone or even pattern for their compression ware, and set a moderate price to capture the lower tier, non hardcore consumer. 152ee80cbc
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