My research explores the intersection of Marketing Strategy, Strategic Management, and Strategic Leadership using archival data and quantitative methods. 

Currently, I focus on the careers of Marketers in the Upper Echelons, with additional interests in Digital Financial Technology in Emerging Markets, and Corporate Social Responsibility (CSR) and Sustainability. 

I am dedicated to fostering an inclusive and interactive learning atmosphere that engages students both inside and outside the classroom, aiming to make learning more dynamic, supportive, and inclusive for every student. My teaching areas include Principles of Marketing, Consumer Behavior, Marketing Research, and Business-to-Business Marketing.

My industry work experience spans marketing and data related functions.