Olivier Rubel

Associate Professor of Marketing

Graduate School of Management

University of California Davis



Associate Professor of Marketing, UC Davis (GSM)


Assistant Professor of Marketing, UC Davis (GSM)

Visiting Assistant Professor of Marketing, Purdue (Krannert)

Research Interests

  • Marketing Resource Allocation, Sales Force Management, Channel Management, Altruism
  • Marketing and Sales Analytics
  • Dynamic Optimization, Time Series, Game Theory


Journal Articles

  1. Sales Force Compensation Design for Two-Sided Market Platforms, with H. Bhargava. Forthcoming, Journal of Marketing Research
  2. Measuring and Forecasting Mobile Game App Engagement, with A. Aravindakshan and O. Rutz, Forthcoming, International Journal of Research in Marketing
  3. Profiting From Product-Harm Crises in Competitive Markets, European Journal of Operational Research, 265(1), 219-227, 2018
  4. Beyond the Opposition between Altruism and Self-Interest: Reciprocal Giving in Reward-Based Crowdfunding, with K. Andre, A. Gautier, S. Bureau, Journal of Business Ethics, 146(2), 313-332,2017
  5. Robust Dynamic Estimation, with P. Naik, Marketing Science, 36, 3, 453-467, 2017
  6. Dynamic Incentives in Sales Force Compensation, with A. Prasad, Marketing Science, 35, 4, 269-280, 2016
  7. Managing Blood Donations with Marketing, with A. Aravindakshan and O. Rutz, Marketing Science, 34, 2, 269-280, 2014
  8. Stochastic Competitive Entries and Dynamic Pricing, European Journal of Operational Research, 231, 381-392, 2013
  9. Optimal Advertising When Envisioning a Product-Harm Crisis, with P. Naik and S. Srinivasan, Marketing Science, 30, 6, 1048-1065, 2011
  10. Competing for Consumer's Attention, with G. Martin-Herran and G. Zaccour, Automatica, 44, 361-370, 2008

Book Chapters

  1. Product Recalls and Channel Pricing, Forthcoming in Games in Management Science, edited by P.O. Pineau, SP Sigue and S. Taboubi.
  2. Differential Game of a Dual Distribution Channel, with G. Zaccour, Advances in Dynamic Game Theory and Applications, 9, 547-568, 2007.

Under Review

  1. Managing Conflicts between Marketing and Sales: Customer Acquisition in Business Markets, with C. Zhou, R. Grewal an J. Raju, Revision Requested, Marketing Science

Selected Honors

  • Academic Fellow of the Direct Selling Education Foundation
  • Teacher of the Year Award
  • Advertising Educational Foundation Program Fellow
  • AMA Sheth Foundation Doctoral Fellow
  • Agregation d'Economie et Gestion

Invited Presentations

  • Santa Clara University
  • The Millennium Alliance
  • Queen's University
  • Western University
  • ASU
  • EPFL
  • HEC Paris
  • IDC
  • McGill
  • University of Alberta
  • University of South Carolina
  • Rutgers University
  • University of Buffalo
  • University of Mannheim
  • Universite de Cergy-Pontoise
  • Canadian Blood Services
  • Young and Rubicam
  • Stanford Blood Center
  • Ecole Normale Superieure de Paris-Saclay
  • London Business School
  • UC Berkeley

Teaching Experience

  • Analytical Decision Making
  • Marketing Strategies
  • Mutli-Channel Marketing
  • Marketing Management
  • Marketing Research