Olivier Rubel

Associate Professor of Marketing

Graduate School of Management

University of California Davis



Associate Professor of Marketing, UC Davis (GSM)


Assistant Professor of Marketing, UC Davis (GSM)

Visiting Assistant Professor of Marketing, Purdue (Krannert)


  • Ph.D. in Marketing, HEC Montreal
  • M.Sc. in Operations Research, Universite Paris Dauphine
  • B.Sc. in Managerial Economics, Ecole Normale de Paris Saclay


  1. Sales Force Compensation Design for Two-Sided Markets, with Hemant Bhargava. Conditionally Accepted at Journal of Marketing Research
  2. Profiting From Product-Harm Crises in Competitive Markets, European Journal of Operational Research, 265(1), 219-227, 2018
  3. Beyond the Opposition between Altruism and Self-Interest: Reciprocal Giving in Reward-Based Crowdfunding, with K. Andre, A. Gautier, S. Bureau, Journal of Business Ethics, 146(2), 313-332,2017
  4. Robust Dynamic Estimation, with P. Naik, Marketing Science, 36, 3, 453-467, 2017
  5. Dynamic Incentives in Sales Force Compensation, with A. Prasad, Marketing Science, 35, 4, 269-280, 2016
  6. Managing Blood Donations with Marketing, with A. Aravindakshan and O. Rutz, Marketing Science, 34, 2, 269-280, 2014
  7. Stochastic Competitive Entries and Dynamic Pricing, European Journal of Operational Research, 231, 381-392, 2013
  8. Optimal Advertising When Envisioning a Product-Harm Crisis, with P. Naik and S. Srinivasan, Marketing Science, 30, 6, 1048-1065, 2011
  9. Competing for Consumer's Attention, with G. Martin-Herran and G. Zaccour, Automatica, 44, 361-370, 2008
  10. Differential Game of a Dual Distribution Channel, with G. Zaccour, Advances in Dynamic Game Theory and Applications, 9, 547-568, 2007.

Selected Honors

Academic Fellow of the Direct Selling Education Foundation, Teacher of the Year Award (2013), Advertising Educational Foundation Program Fellow (Placed at Young & Rubicam in Manhattan, 2012), AMA Sheth Foundation Doctoral Fellow (2006), Agregation d'Economie et Gestion, Ranked 9th nationally (2002); Education Nationale - Ecole Normale Superieure Full Scholarship (1999-2003).


Marketing Strategies (MBA), Mutli-Channel Marketing (MBA), Analytical Decision Making (MSBA), Marketing Management (UG), Marketing Research (UG and Online)