How much time does an average person spend on phones or any digital gadgets? People today are hooked to their digital gadgets such that they hardly notice any information on print media. For this reason, most business organizations use digital publications to reach potential customers. To publish data online, one has to use an online publishing platform.
So what is an online publishing platform?
An online publishing platform is software that enables a user to publish content on digital devices. The published data can be magazines, eBooks, and brochures, to mention a few. Some of the online publishing platforms include mag+, Issuu, and Joomag, among others.
The following are ways you can take advantage of the digital magazine platforms;
1. Avoid Wastage
Remember that one time you had 1000 printed magazines but only managed to sell 800 copies? What happened to the extra 200? You had to dispose them. Now, this is a waste of ink, paper, and money that you had used to print the copies. To avoid wastage, take advantage of the digital magazine platforms and publish your content. You will not incur any wastage as readers just have to be online to access any information that you have provided.
2. Broaden your Market
Have you always wanted to make your business an international one? Online platforms provide you with just that! Once you use the software to publish a magazine or brochures, people from any part of the world can read it. What’s more, some digital platforms such as mag+ enable users to incorporate audio and videos. Therefore, you can even demonstrate how to use your product without having a physical presence.
3. Update data
How easy is it to make adjustments to information provided in a printed copy? Okay, even if it possible, it would cost you a massive amount of money and waste time because you have to dispose the already printed magazines. However, with the digital publishing platform, you could easily edit the content provided online to include your desired data.
4. Interact more with Customers
Do you always wish you could answer some of your customers' questions regarding your products or get feedback about your products' effectiveness? If you do, then consider creating a digital magazine using the online digital platforms. You will get the opportunity to interact with your customers actively, therefore engaging them more. This way, you will ensure your product is a solution to their needs.
Print media is slowly facing extinction. Therefore, business managers should familiarize themselves with what online digital platforms are. They should further know the various available digital magazine platforms such as magplus, to publish digital magazines and experience these benefits.