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Project for the web is Microsoft's most recent offering for cloud-based work and project management. Project for the web provides simple, powerful work management capabilities and can be used by project managers and team members to plan and manage work of any size.

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Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, and development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general.

Due to the evolving nature of Internet use, the Theory of Online Presence Management considers a website to be insufficient to promote most brands. To maintain a web presence and brand recognition, individuals and companies need to use a variety of digital platforms such as Google Maps, Facebook, Twitter, Instagram,[1] Flickr, YouTube, and Pinterest, as well as cultivating a brand presence on mobile apps and other online databases.

The online presence management process starts by determining goals that will define an online strategy. Once this strategy is put in place, an ongoing and constant process of evaluating and fine-tuning is necessary to drive online presence towards the identified goals.[citation needed]

An online presence management strategy consists of several components. Generally, these will include search engine placement (making sure the brand appears high in search engine results when the end-user has a relevant query), monitoring online discussion around the brand, and analysing the brand's overall web presence.

The online portfolio helps to build the visibility of a brand or individual. It works as a centralized hub for all the activities related to the brand and includes the contact info of the brand, what the brand is about (history, vision etc.) and a product showcase. The Web Portfolio comes in different forms. The most common form of a portfolio is the website. A website, usually built on the same domain as the brand's name, represents the business/person throughout the web.

Brands and companies prefer to use websites to establish themselves and gain higher brand awareness levels because it is very important for the company to maintain relevance over time, and promoting a product online makes it much easier to keep up with the times.[2] Businesses need to keep online visibility high as well as their performance compared to their competitors.[2] Online reputation management should be tracked to see how consumers react and feel towards a company's brand.[2]

Internet advertising is a form of broadcasting and promotion of products, ideas, or services using the Internet to attract customers. This idea is very similar to that of social media marketing. Internet advertising has overtaken other traditional advertising media such as newspapers, magazines, and radio. Internet advertising targets users interested in relevant keywords and displays a text or image ad next to search results or within social media. While searching to these specific keywords, firms can target their advertisements for specific audiences. The advertisements will more than likely pop up on social media, but can also show up just on websites that customers would visit. This increases the firm's online presence and makes their products or services more visible to potential consumers.[2]

In today's digital age, internet advertising has become an integral part of marketing strategies for businesses of all sizes. With the rise of e-commerce, social media, and search engines, companies have been able to reach a much wider audience than ever before. The ability to target specific demographics and interests through online advertising has made it a cost-effective alternative to traditional advertising channels. As a result, more and more businesses are turning to internet advertising to promote their products and services. With the continued growth of the internet, it is safe to say that this trend is only going to continue.

Reputation management is a critical part of online presence management. A company's reputation is based on consumer trust and is often dependent on information that is found on social networks and the internet. Having a good reputation has a significant impact on a company's survival. But having no reputation can be as critical as having a bad reputation. No reputation means you don't exist in the eyes of a consumer.[4]

Management of a company's online reputation should include maintaining a social platform. Four main objectives for creating a positive reputation on a social web platform are building trust, promoting quality, facilitating member matching and sustaining loyalty.[7] Ideally, this platform should emphasize a company's culture, industry news and valuable company information. Companies should consider what the consumer finds valuable when developing this platform. Finding the right combination of information and how to present it will require research into the target markets.

Managing a firm's reputation requires constant oversight to stay on top of current topics or news, and to update online sites and manage content as needed. It is difficult to control how someone might view a company, product or service and negative opinions are bound to happen. With the internet and multiple social media outlets, information is everywhere and is hard to control. It is how managers react and oversee these opinions or reviews that is critical. Digital media offers the possibility to monitor customer opinions almost in real time. It is imperative that businesses constantly track what their customers think of them and work proactively to ensure the conversation remains positive toward them.[4]

Reputation management is the process of tracking actions and opinions, looking for positive and negative reviews that reflect the opinion of the users about any particular service or product, removing negative opinions (if any) and converting them into positive ones. It is important, however, not to attack or try to obscure negative opinions through devious means, as this is likely to have an overall negative effect on the brand. A better strategy is to respond to complaints with information and an apologetic attitude, cultivating later positive reviews. Managers can take some control by planning ahead and developing strategies to communicate valuable information and address any negative reviews. Competence, cooperation and compassion should be the guiding principles when responding to media and other constituents in a crisis.[5] Corporate managers must work together to understand and govern communications provided through social media. Several things managers can do to safeguard and enhance reputation with the use of social media include:

In today's business environment, consumers have unlimited accessible information about a company, product or service on social network sites. How a company is perceived or their reputation can make or break a business. For these reasons, businesses cannot afford not to monitor, communicate and maintain their online reputation. 006ab0faaa