Customer Segmentation or Behavioral Segmentation in Gaming

As the market continues to change, the online gaming industry is experiencing incredible growth as digital betting and gaming firms raise their standards day by day. Because players have a variety of platforms to choose from, they appear to demand more.

Technology improvements have aided the progress of the gaming industry, and thanks to continued technological advancements, we now have access to a multitude of technologies that give deep data analytics, marketing automation, and content personalisation.

Subconsciously, your gamers anticipate premium quality; provide them with highly tailored content and a meaningful user experience that keeps them hooked on your games. Marketing to the masses is an idea from the past; it will never help you establish the loyal following you desire; instead, aim for hyper-personalization to build a long-term relationship and a strong brand.

What is Customer Segmentation?

Customer segmentation is the process of dividing your players into small or large groups based on their commonalities and shared traits. Following the creation of these groups, the operators can now target each section separately with relevant offers and information tailored to their specific preferences. By contacting the right people, in the right location, and at the right time, you can add enormous value to your business.

There is no such thing as a one-size-fits-all marketing strategy. A variety of factors determine how you segment your players, and the results you want are unique to you.

In the gaming industry, Behavioural segmentation is critical.

Demographic, Geographic, Psychographic, and Behavioural segmentation are the four basic forms of segmentation used in gaming. Behavioral segmentation is the most common type in the game industry, despite the fact that each of the above has its own purpose and benefits. If you're serious about spotting high-value prospects, you should try to concentrate on it.

Behavioral segmentation allows you to divide your players into groups depending on their activities and behaviours. Within your app or game, every activity of your players is tracked. It's all about taking what you've learned from your users' actions and applying it to smarter, more personalised marketing techniques so that you can provide better experiences for your amazing customers. This type of segmentation is quite useful, and its use cases are limitless.

You may acquire that all-important knowledge that will assist guide your content creation and adapt it to each section by tracking how each individual user behaves on your website or app.

OptiKPI is a complete marketing automation platform designed specifically for gaming companies.

To optimise campaigns, boost team productivity, and achieve overall revenue uplift in real time, combine your marketing and compliance data into a single user-friendly and straightforward interface.

You can target your gamers based on their behaviour with OptiKPI, making segmentation a breeze and marketing more efficient. You may eliminate manual labour and send your gamers a slew of automatic communications via push alerts, web pushes, email, and SMS. OptiKPI allows you to interact with your gamers in real time and adapt to their specific needs.

We provide a full solution for all of your marketing needs, from increasing player acquisition to increasing retention and lowering churn. You name it, and we'll take care of it. Set up triggered actions to catch your consumers' attention at the ideal time, and you can even schedule actions for future campaigns!

We understand the challenges of marketing and the stumbling blocks that come with them, so we created a solution based on cutting-edge technology that focuses on a behavioural approach, segmentation, real-time targeting, and so on.

Reach out to your players at any point during their trip to get them to make the necessary changes. To boost retention and reduce churn, customise the user life cycle. Engage your customers in real-time with personalised messaging, and make sure your gamers are getting the most out of your platform. Convert leads into long-term clients and establish a strong brand.

In just four weeks, OptiKPI can be readily integrated into a gaming platform as a marketing tool, and it is incredibly user-friendly. In real-time, every campaign may be tailored and automated. OptiKPI provides uncompromised service with global customer support available 24 hours a day, 7 days a week.