Unconference Voting

What Do We Know About The Next Generation?

Sapna Satagopan |Break down cliches and learn about how the next generation thinks about the news

In this session, we will share what we've found in our 3+ years of working with youth, parents and educators. What are some of the perceptions around the topic of "news"? How can engagement work with this new generation? We will be sharing insights, tips and learnings from our work.

https://imgur.com/DXuT9JO

Journalism Was Trapped In A Click Bubble. It's Finally Bursting. Here's How We Can Thrive.

Mario Vasilescu, CEO/Co-Founder @ Readefined, helping quality beat quantity online.

A storytelling adventure through eye-popping facts and figures, leading into a solutions-oriented recipe for success that unites many of the trending ideas in journalism today. Half sobering reminder, half thorough inspiration!

• First half: making the case why the internet economy was in an economic bubble, not unlike the subprime mortgage crisis, and the 4 ways it trapped and hobbled the journalism industry.
• Second half: how those 4 traps paint a clear picture of how the industry and profession can not only survive, but thrive, in the challenging years ahead. Includes a unified framework of frameworks all attendees can make use of after the session.

There may or may not be a game of "Broken Internet BINGO"!

This session is for anyone who:

- needs compelling examples to help drive home the need to buy into engagement, and leave the old vanity metrics behind.

- has heard a few horror stories about digital advertising, bots, or shoddy metrics, and is wondering "how bad could it really be?"

- is looking additional ways of structuring or justifying their engagement strategy.

- wants to be the most interesting person at their next social gathering (the facts and figures really are pretty great!)

https://miro.medium.com/max/4084/1*H2cOeBpLZqWzs_iAuOk12g.jpeg

Evaluating Relational Engagement: How to Measure and Demonstrate the Value of Community-Powered Engaged Journalism

Andrew DeVigal is the associate director of the Agora Journalism Center, the gathering place for innovation in communication and civic engagement at the University of Oregon's School of Journalism & Communication

Are you eager to add relational community engagement in your journalism? Are you grappling with how to demonstrate the value of community engagement work to your bosses and peers?

In this interactive session, we will explore techniques that will help you describe your engagement process and show your progress that benefit your newsroom and your communities.

To be clear, we're not talking about increasing the number of likes to your story or building audience or followers. We'll focus on engaged journalism that:

• is relational as opposed to transactional,

• increases the relevance of the news to the communities you serve,

• improves trust between news organizations and the public,

• provides on-ramps for public participation to transform how journalists inform and relate to their communities.

https://media.giphy.com/media/muu0zrTRGYeyI/giphy.gif

A Journalist's Guide to How Newsrooms Generate Revenue

Apryl Pilolli is a social and digital marketing expert with more than 20 years of experience in the local media industry.

This session is aimed at newsroom staffers that want to understand how newsrooms generate revenue and how they can innovate new revenue opportunities.

How to Start Your Own Local News Business

Chris Krewson is the executive director of LION Publishes and the founding editor of Billy Penn.

With local journalists losing their jobs every year, more than a few have pondered taking the leap and owning their own news operation. LION Publishers has hundreds of members who are already doing this in communities across the country, for-profit and non-, doing much of the same work that local newspapers do -- for themselves, not a corporate office in another city.

www.lionpublishers.com

Design Newsroom Experiments to Test with Analytics

Shirley Qiu is the Audience Engagement Strategist at the American Press Institute, where she helps newsrooms across the country better understand their analytics and reach their audiences.

In this session, we’ll start with a short presentation on some of the innovative ways newsrooms have used data for experimentation. Then we’ll break into small groups to build out newsroom experiments using Mad Libs-style brainstorming. The more unusual the ideas, the better; we want this discussion to throw out any constraints you’ve felt about the role analytics should play.

This session will move beyond the what and why of using analytics and focus more on the how. How can we better use data to test our hypotheses? How can we think more creatively about measures of success? How can we take advantage of the unique features of different analytics platforms to serve our experimentation needs? In many newsrooms, analytics are a reactive tool. We propose a more proactive method: treating analytics as real-time results of intentional editorial experiments. That takes a mindset shift, from waiting for answers to actively searching for them.

The questions and ideas that come out of our brainstorming session will be shared in a Google Doc so session attendees and others can repeat these exercises and spark new conversations in their own newsrooms.

https://giphy.com/gifs/Etos-d8v3nj8ITgNO3BrE52 http://bit.ly/ONA19activity

Busting News SEO Myths, from AMP to Google News Keywords

Tobias Fellner-Jost, who founded the award-winning Trisolute News Dashboard, and Chelsey Heath, news SEO strategist.

We look at 10 common SEO (search engine optimization) myths that plague newsrooms today; set out the facts; save time to bust 10 audience-submitted myths; and send you home with a collaborative document of the answers.

Failing to understand the benefits to your visibility, traffic and readers from search engines puts you at a serious disadvantage. And if you have some knowledge, but you’re following rules backed by decade-old data (or none at all) in a constantly changing search ecosystem, you’re wasting the most valuable resource - your time. A few of the myths we'll tackle:

• Myth: News SEO is “magic,” and you have to be an expert to start optimizing your articles and website

• Myth: News SEO is the same as organic SEO

• Myth: Using AMP is a terrible business decision, OR not using AMP is a terrible business decision

• Myth: Working on SEO is a waste of my time as a reporter

• Myth: If we aren’t in Google News, there’s nothing we can do about it

What We Learned from Looking at 1.2 Billion Google Top Stories Boxes

Tobias Fellner-Jost, who founded the award-winning Trisolute News Dashboard, and Chelsey Heath, news SEO strategist.

How do YOUR articles appear in Google? We crunched the numbers and will share the most visible publishers in the U.S., UK, Australia, Germany Switzerland and France, as well as industry trends in AMP; where your target keyword should appear in a headline; and more.

Whether you already have a newsroom SEO strategy in place or you’re considering how you can improve the engagement and readership you get from search engines, you need hard data on visibility and optimization. We will share:

- Most visible news publishers in Google News and the Top Stories Boxes per country, so you can examine their tactics and best practices

- Where your target search keywords should be placed in headlines

- Accelerated Mobile Pages trends and how they affect what new articles are seen

- The variety of publishers who appear in Google News and Top Stories

- Do words like “live” and “breaking” help articles rank in search engines

- How old are the articles that appear on the SERPs

To get a preview: http://bit.ly/2EDDLKw

Resources for Navigating Your Next Journalism Job Search

Mandy Hofmockel is the Deputy Editor of News for Newsday.com and has a *free* weekly newsletter for job seekers called 10 journalism jobs and a photo of my dog.

This session will go over places to find job openings to fit your interests, how to keep track of applications and ways to stand out to potential employers, including:

- Tips for writing effective resumes and cover letters

- Asking for informational interviews

- Relying on your networks for support

#JournalismJobs resources: https://docs.google.com/presentation/d/1JUOE4evj7kmSx3XgPAu_YQD-xpe9asBZbBOkf7KOx5k/edit?usp=sharing

Application tracking: https://docs.google.com/spreadsheets/d/1eO7NQwuH1iSQQUS4zD7iay_iLS0-yets2LNSh7XeOfg/edit?usp=sharing

https://media1.giphy.com/media/RBDXLadJCxs6A/giphy.gif?cid=790b761198ad6b01f3c830d2fe44bf5b195a887fe6f2b721&rid=giphy.gif

Your Journalism Can Teach Tech to Distribute Trust

Ricky Sutton was a news editor and war correspondent at major global media outlets in the UK and Australia, before shifting focus to video and launching Oovvuu in late 2014.

The world is in a trust funk.

The persuasive nature of search and social has buried the news brands we have relied on for a century, and algorithms edit our editors every day.

The result is that in the Information Age, information is now filtered through FEWER sources than ever before. We have traded choice for convenience, and the repercussions are far reaching and serious.

But what would happen if the algorithms coded by engineers were taught by journalists?

What if millions of everyday news judgements fed back into the tech via machine learning to set a bar for trust?

Why can't artificial intelligence be enhanced by biological intelligence?

It's just a hop, skip and a jump from there to using journalism to teach tech to distribute trust.

How Media Literacy Can Win You the Digital Subscription Race

Luis Gomez is a digital journalist and publisher of the CA//MEDIA//JOBS Newsletter.

A new reader found your article on Facebook or Google. They hit a paywall asking them for money. They complain. This scenario, too common for most journalists on the web, also happens to be the single biggest missed opportunity to education and gain new digital subscribers. This ONA unconference talk proposes a media literacy solution to turning confused readers into subscribed readers. I will take you step-by-step through the process of creating and promoting content that will educate new readers about your mission, your methodology and your efforts for fairness and truth.

https://twitter.com/RunGomez

How Photojournalism Can Help Rebuild Trust Between Local Communities and Media

CatchLight CEO Elodie Maillett Storm in conversation with Kevin Grant and Julie Makinen | Exploring methods and models that engage visual storytelling to leverage community building on the local level.

For nearly a decade, we have witnessed how the collapse of trustworthy, local journalism has been a detriment to our democracy and our society. But what is less often recognized is the parallel, or perhaps even more pronounced, the decline of photojournalism. This decline in local visual storytelling diminishes a newsroom’s direct line to a community as well as the community’s ability to see itself reflected in the news.

According to co-founder and executive editor of The GroundTruth Project Kevin Grant, the crisis in local news has created more homogenous, less representative visual storytelling in communities across the country — something they believe is essential in turning the tide before it’s too late.

Photographers are uniquely positioned to help rebuild trust because relationship building is the most crucial component to their storytelling process. While a reporter can write an article from a newsroom, photographers have no choice but to be there — engaging first hand with the community and entering into the intimate act of taking photographs.

Investing in visual storytelling is not only smart for community building but also makes business sense. According to Gannett Executive Editor, Julie Makinen, meager budgets are insufficient for equipment, photo editors, and professional development, hindering news outlets from hiring or retaining visual storytellers they need, despite the fact that visual content notably increases page views, and ultimately, increases both circulation and advertising revenue.

Join CatchLight CEO Elodie Maillett Storm in conversation with Kevin Grant and Julie Makinen as they explore best practices and possible solutions to rebuild relationships and direct links between news media organizations and the communities they serve through visual storytelling.

Photo © Andrea Bruce

https://images.squarespace-cdn.com/content/v1/5c2e71b370e80283cbf6fd90/1559774701020-ZAQWXTBTZ1RJPONNNU3Z/ke17ZwdGBToddI8pDm48kHJeILXtbmrxHuO5DLJNO1p7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z4YTzHvnKhyp6Da-NYroOW3ZGjoBKy3azqku80C789l0vIHRucUU7a1Vci15HXS8HLSDdGh5_MbC6cu68f2Ytr7-e6w1SsnmABxoiazY9umQw/presentation014.JPG?format=750w

Stop Counting Reach and Likes, Count Comments and Shares

Franak Viačorka is the Vice President of the Digital Communication Network, he also works as the consultant for U.S. Agency for Global Media, and Creative Director of Radio Free Europe / Radio Liberty, Belarus service

Revisiting digital metrics. Why likes and reach can’t be proof of impact. Engagements also have different weight. What metrics should we use for Whatsapp, Telegram, TikTok, Stories, and other emerging platforms? This lecture will offer some solutions and will provide some food for thought.

https://gph.is/g/E06nwY8

Balkanization on the Internet : What it Means for Global Media

Franak Viačorka is the Vice President of the Digital Communication Network, he also works as the consultant for U.S. Agency for Global Media, and Creative Director of Radio Free Europe / Radio Liberty, Belarus service.

Great Chinese Firewall, Russian sovereign internet, internet filtering and various regulations destroying the principle of the Net Neutrality and free World Wide Web. How BBC, CNN, Voice of America, and other global media can survive in the new reality?

https://gph.is/g/ZYxrwoe

How to Repack News Content for TikTok

Franak Viačorka is the Vice President of the Digital Communication Network, he also works as the consultant for U.S. Agency for Global Media, and Creative Director of Radio Free Europe / Radio Liberty, Belarus service.

TikTok is getting the fifth most popular social media platform in the World, but media still struggle to understand how it works, and what advantages it has. We began posting the news there, and I will show you what happened next.

https://gph.is/g/4bWjDyL

How Instagram Stories Helped Us to Double Traffic and Engage Audience

Franak Viačorka is the Vice President of the Digital Communication Network, he concurrently works as the consultant for U.S. Agency for Global Media, and Creative Director of Radio Free Europe / Radio Liberty, Belarus service.

At this presentation, you will know how Stories can keep your audience engaged and inspired. I will introduce some instruments and tactics to make your stories standing out and leading the audience to your website, as well as mistakes you should avoid.

https://gph.is/g/aQQyx7A

What Can, Should, and Shouldn’t A.I. be for Journalism?

This is a joint pitch by:

- Charlie Beckett, Leading Journalism AI at the London School of Economics and Political Science

- Lisa Gibbs, Director of News Partnerships, The Associated Press

- John Keefe, Technical Architect, Bots & Machine Learning, Quartz

- Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post

- Marina Walker Guevara, Director of Strategic Initiatives & Network, The International Consortium of Investigative Journalists

The Journalism AI community is formed of news innovators from across the world, who are exploring together what artificial intelligence can, should, and shouldn’t be for journalism. The project is instigated by Polis, the journalism think-tank of the London School of Economics and Political Science.

Artificial intelligence (AI) is already having an impact on newsrooms around the world. Not many seem to have a clear idea of what AI actually means for journalism, though. What is AI? And what isn’t? What can and can’t it do for journalism? And how does AI work? The Journalism AI project has created a global community, who is exploring these questions, to shed light on the current applications and future implications of AI technologies for journalism. In this session, you’ll hear from and interact with some of the founding members of the Journalism AI community, a network that emerged from a global survey of how newsrooms are using AI, to be published as a report later this fall. They will share their newsroom’s experience with AI and, together, we’ll come up with ideas for newsrooms that want to start exploring the not-so-magic world of artificial intelligence.

https://blogs.lse.ac.uk/polis/2019/04/05/what-future-for-ai-in-news-we-want-to-find-out/ --&-- https://www.blog.google/outreach-initiatives/google-news-initiative/how-ai-could-shape-future-journalism/

Small and Mighty: How to do Journalism that Serves and is Paid for by Your Community

Angilee Shah is an editor and entrepreneur who tells great stories for diverse, inclusive communities.

Are big foundations or big scale in commercial or nonprofit media the only ways to afford to tell stories about the communities you care about? Let's talk about successes and failures to serve our communities and cut through the funding and technology walls that favor big news organizations.

https://media.giphy.com/media/xUA7b3x9QZ5CO74T0k/giphy.gif

Conversations around Gender Based Violence Online. The Why, How, Who, What, When

Lu Ortiz, Co-Founder of Vita-Activa.org, a helpline and solutions lab to support women journalists who are facing online gender violence.

Women journalists and media professionals hardly ever have a safe and confidential space to share the stories of harassment and workout solutions that are fit to the needs and cultural specificities of each. This space will provide the solutions based framework for female journalists to change the ways in which they handle and combat violence online.

https://vita-activa.org

Propensity Modeling: Best Practices

Ryan Nakashima | Bay Area News Group

You've figured out how to run a machine-learning model on your data or you have a team of data scientists who have identified the most-likely-to-subscribe of your audience members. What now? Do you tighten the meter on them in the hopes they convert more often? Do you loosen the paywall meter to build loyalty? And how do you improve upon both your model and how you address this elusive group to gain new digital subscribers?