In early 2014, Mani Ratnam first approached Telugu actor Ram Charan to be a part of the film, but he felt the lead role would not work for him.[10] In August 2014, Madras Talkies had confirmed that Dulquer Salmaan would play the lead role in their forthcoming production and it was reported that Mani Ratnam's regular collaborator, composer A. R. Rahman would also work on the film.[11][12] Vairamuthu renewed his collaboration with Mani Ratnam and A. R. Rahman to write song lyrics, and stated that the director had told him the film's plot concisely within three minutes and described it as a "beautiful love story" about "two characters and their love and mindset".[13] P. C. Sreeram joined the team later in the month, collaborating with the director after Alaipayuthey (2000).[14] During the making of the film, the cinematographer hinted that the film has contents on the lines of Ratnam's Alaipayuthey (2000), and that it was also loosely based on a real life incident.[15] In October 2014, the film was revealed to have a working title of OK Kanmani.[16][17]
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