Diploma in Mass Communication

Module: Social Media Strategies

The module aims to equip students with a strategic framework used by industry practitioners working on social media campaigns for Fortune 500 companies. Students learn strategies to sidestep potential crises and unlock the potential of social networking platforms and innovations such as Facebook, Twitter, data mining, location-based services and regional bar camps. These will enable them to read market sentiment for products, drive advertising and PR campaigns virally, build brand loyalty, and engage users to co-create and contribute content to media owners like press and broadcast companies.