The project comprised three phases, with a team of five members contributing

collaboratively. Together with sheerME, they examined available user data, conducted interviews, and surveys to understand why individuals downloaded the app without completing a booking. Following a comprehensive analysis, recommendations were developed to accelerate customer acquisition and facilitate business scaling.

Phases

1. Data  Collection
   Reviewing available user data and conducting phone interviews along

with an online survey to understand the state of the art.

2. Data analysis

Examining the results of the interviews and surveys and drawing conclusions

3. Recommendations & Reporting
   Developing recommendations based on the conclusions drawn and summarising all three phases in a report.