The team had 5 members that were divided into 2 smaller teams, each one focused on a specific task. The students worked closely with the founder, having bi-weekly meetings at their offices to present the work developed during the week. 

Firstly, the team assessed the most effective strategies for pricing Software as a Service (SaaS) and determined a suitable pricing model for API requests. Secondly, they analyzed and quantified how much (both existing and potential) customers were willing to pay. A close examination of competitive pricing strategies followed . In the end, the team delivered a pricing strategy proposal, a detailed competition benchmarking, conducted a user survey and analysed the respective results.

Phases

1. Determine Liisa’s value proposition and target customers
   Identify the unique value and analyze the target customer base.

2. Analyze Liisa's cost structure
   This analysis helped to establish the minimum price point required to maintain profitability.

3. Competition  Benchmarking
   Conduct market research to understand the competitive landscape and pricing of similar NFT dashboard services. 

4. Identify pricing models
   Consider different pricing models, and determine which model best aligns with the company's value proposition, customer needs, and competitive landscape.

5. Determine pricing tiers
   Based on the identified pricing models, develop pricing tiers that reflect the company's different levels of service.