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Overview
Overview
Area of Business
🚀 IOT
Project
💻 Strategy
Semester
📅 SS23
Project
Project
Help Greenmetrics define an internationalisation expansion strategy and prioritise the market entry of their verticals.
Startup Introduction
Startup Introduction
Greenmetrics specializes in providing customized IoT solutions in various verticals, including water and energy usage optimization, flood and fire detection, and wildlife tracking.
Their smart sensors and advanced data analytics enable the mitigation of climate change risks while addressing various environmental and operational challenges.
Website: https://www.greenmetrics.ai/
Project
Project
This 10-week project aimed to deliver a comprehensive internationalization strategy to enable Greenmetrics to expand their business in Europe. The team conducted an analysis of the European IoT market, assessed the competitive landscape of the different market segments, and identified business opportunities. The findings and recommendations were then compiled into an extensive report, providing Greenmetrics with insights for their expansion plans.
Phases
Phases
Identify Total Addressable Market
Identified the target market segments for each vertical, collected relevant data on the size of each target market segment and estimated the total addressable market per country.Analyse IoT Market in Europe
Conducted a comprehensive analysis of the IoT market in Europe, including market size, growth trends, and key players.Research Target Markets
For each target market segment, estimated the market size, researched growth potential, identified potential customers and strategic partners, analysed main competitors, assessed opportunities and risks, and provided a recommendation.Create Internationalization Roadmap
Based on the research findings, prioritized verticals as well as international target markets to focus on.Identify Concrete Business Opportunities
Proposed leads and potential clients in each of the identified prioritized target market segments.
Deliverables
Deliverables
✅ Calculation Market Calculation
✅ IoT Market Trends
✅ Market Analysis
✅ Internationalization Roadmap
✅ Business Opportunity List
Team
Team
Hannah Dickescheid
Simon Eberhagen
Inés Luís
Marc Raquet
Alexander Schulze
"As a young startup, it's incredibly exciting to see our vision cristalizing into a such a concrete, actionable and well-organized piece of research with market insights that will help navigate through our next challenges.
"As a young startup, it's incredibly exciting to see our vision cristalizing into a such a concrete, actionable and well-organized piece of research with market insights that will help navigate through our next challenges.
The team of Startup Club has been invaluable to help us in defining the next markets we will tackle and their recommendations helped us narrow down our efforts in order to maximize the impact of our solutions in the community and the environment."
The team of Startup Club has been invaluable to help us in defining the next markets we will tackle and their recommendations helped us narrow down our efforts in order to maximize the impact of our solutions in the community and the environment."
Tiago Margques
Co-Founder & CEO at greenmetrics.ai
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