During the project's initial two weeks, the team diligently engaged in planning and identification processes. Throughout this phase, frequent communication with the founder was maintained to ensure that the chosen industries and brands resonated with her vision. Comprising four dedicated members, the team skillfully divided responsibilities, with three members dedicated to securing sponsors while the fourth one focused on devising an innovative social media strategy. 

Phases

1. Planning Phase
   Understanding the company's vision and getting to know Gorillaz' athelete portfolio in order to find fitting brands.

2. Research Deep Dive
   Conducting brand research and consolidating information. Moreover, researching social media trends and mechanisms to have full transparency about the strategic positioning of Gorillaz in the athlete management niche.