Embedded Files
Overview
Overview
Area of Business
🛍️ Behavioral AI-driven Platform
Project
💻 Marketing & Strategy Plan
Semester
📅 FS23
Project
Project
Assetfloow‘s challenge encompasses to improve their marketing Startegy and improve their customer acquisition process
Startup Introduction
Startup Introduction
Assetfloow is a tech startup which provides a behavioral AI-driven platform for retailers and brands to analyze and improve customer journey- and behavior in stores. The startup relies on an algorithm and works solely with sales data, which makes it special to its competitors which use e.g. cameras to gather data.
Website: https://www.assetfloow.com/
Project
Project
The project was divided in three phases over a period of 9 weeks. The team of five pursued two subprojects to support the startup in marketing and customer acquisition. The “Thought Leadership Strategy” aims Assetfloow to be seen as a thought leader in the Behavioral AI industry, whereas the second sub-project improves Assetfloows customer acquisition process by giving it structure and delivered potential customers.
Phases
Phases
Status Quo Analysis
Analyzed current shortcomings in marketing and customer acquisition.Market Analysis
Deep Analysis of potential customers to acquire and marketing strategies to pursue.
Startegy Formulation
Preparation of two reports and further recommendations as a final report.
Deliverables
Deliverables
✅ Thought Leadership strategy Report
✅ Customer acquisition strategy report with 5 specific customers to acquire
Team
Team
Barbara Emori
Alexander Schmidt
Inês Carvalho
Davide Rebuzzini
Jean - Pierre Sitty
"The students demonstrated exceptional proactivity in addressing the problem, actively seeking innovative and out-of-the-box solutions aligned with our company's vision. I am highly impressed by the significant progress achieved within a short timeframe, yielding actionable results that will undoubtedly inform and guide our company's strategy."
"The students demonstrated exceptional proactivity in addressing the problem, actively seeking innovative and out-of-the-box solutions aligned with our company's vision. I am highly impressed by the significant progress achieved within a short timeframe, yielding actionable results that will undoubtedly inform and guide our company's strategy."
Ricardo Santos
Co-Founder & CTO of AssetFloow
Page updated
Google Sites
Report abuse