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Turning a short-term redesign into a long-term, learner-centered product system across web, app, dashboards, and analytics.
Context & role
Ta3limy is an online learning platform serving students, parents, and teachers. The platform was undergoing a strategic reset: new branding, wider audience, and ambitious growth goals.
My role: Product Designer
I led the UX revamp and gradually took on product design responsibilities, working closely with product and engineering teams on a weekly basis.
Disclaimer:
I started out in this project as a junior and grew into the project lead. I had a lot of help from various mentors in the beginning.
Scope
Web platform
Dashboard
Mobile app
Analytics dashboard
Key challenges:
Different user roles and permissions
Scalability as content and users grow
Clear ownership between product, design, and engineering
The starting point: an audit
The project began with a UX audit of the existing platform. The conclusion was clear:
The audit findings led to a business decision:
• Revisit UX foundations
• Rethink structure, flows, and mental models
• Align experience with long-term product goals
Research that shaped the platform
research phase
User research across students, parents & teachers
Benchmarking regional and global learning platforms
Defining learner personas and needs
Main Key Concerns
Heavy reliance on visuals over titles when browsing
Need for exploration before commitment
Importance of progress, motivation, and parental visibility
These insights directly informed IA, discoverability, and dashboard structure.
Testing & iteration
Usability testing validated some assumptions and challenged others.
Example iteration highlights:
Navigation and tab structure became significantly easier after minimal exposure
Discoverability improved when topics were more visible and scrollable
Programs were understood conceptually, but interest depended on topic clarity
Project Outcomes
Clearer navigation and mental models
Improved discoverability and exploration
Stronger alignment between product, design, and engineering
A reusable UX philosophy supporting long-term growth
Platform stability across multiple iterations
Approach & principles
I’m comfortable starting with ambiguity and evolving scope
I design frameworks, not just interfaces
I work long-term with product and engineering, not in handoff mode
I design for growth and iteration
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