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Using UX audits to guide a focused mobile app redesign
Context & role
Raya Shop is an electronics retail platform serving a broad consumer base with varied product categories and technical specifications.
My role: UX Designer
We worked as a team. I conducted a UX audit and designed the revamp of the app experience, translating findings into clearer flows and improved usability.
The challenge
The existing app experience suffered from:
usability issues across key shopping flows,
friction in navigation and product discovery,
and inconsistencies that affected user confidence during browsing and decision-making.
Before redesigning anything, we needed clarity on what was actually broken and why.
What I focused on
Based on audit findings, we:
Identified issues across navigation, product discovery, and flow clarity
Prioritized problems based on impact and frequency
Aligned the revamped UX with more consistent patterns and interactions
The focus was on practical usability improvements, not visual overhaul for its own sake.
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