Norina Anna Furrer
PhD Candidate at University of Zurich
PhD Candidate at University of Zurich
My research lies at the intersection of development economics, behavioral science, and environmental governance. I use field experiments and mixed-method institutional analysis to study how social networks, norms, and governance structures shape environmental decision-making and market participation in low-income settings. Much of my work is based in Côte d’Ivoire, with additional projects in Brazil and West Africa more broadly.
Working Paper
Banking for Safety: Violent Crime and Bank Presence in Brazilian Municipalities (R&R from JDE)
Norina Furrer, Raphael Flepp, Egon Franck
In Brazil, I study whether expanding access to public banks can reduce violent crime. Using the rollout of a federal banking program into previously unbanked municipalities, I find that new public bank branches cut assault-related deaths by around 15%. The main channels are better access to credit, savings, and higher incomes—showing that financial inclusion and household resilience can be powerful tools for violence prevention, alongside traditional security policies.
The effectiveness of tree-planting PES in food supply chains (submitted to Nature Sustainability)
with Federico Cammelli, Thomas Addoah, Kambire Sami, Johann Six, and Rachael D Garrett
Tree-planting PES are now widely used by food companies to meet climate and agroforestry goals, but their real ecological impact is uncertain. We evaluate the first such program in a major cocoa supply chain in Côte d’Ivoire using data from 1,680 households and a quasi-experimental design. The program raised seedling-based tree density by about 30%, yet it did not curb native tree removal or increase species richness. While it improved attitudes, it left key social norms unchanged. Our findings show that tree-planting PES boost adoption but need conservation incentives and village-level engagement to generate lasting, socially anchored ecosystem gains.
Publication
Scaling out agroforestry and forest conservation in West Africa requires more transformative policy interventions in cocoa supply chains (published in Environmental Research: Food Systems, 2025)
with Federico Cammelli, Thomas Addoah, Prisca Kouakou, Joss Lyons-White, Cécile Renier, William Thompson, and Rachael D Garrett
In West Africa’s cocoa belt, we examine why deforestation persists despite corporate commitments and new EU rules on zero-deforestation cocoa. We argue that most forest-focused supply-chain policies target the wrong scale, individual farmers and seedling distribution, while neglecting off-reserve forests, social learning, and village-level landscape dynamics. Our work calls for re-scaling interventions to the supply-shed (village) level and embedding agroforestry in a clear conservation hierarchy, so that policies align with how both ecosystems and communities actually function.
Published article, see here
On-going Projects
Social Dynamics Govern the Effectiveness of Payments for Ecosystem Service
Norina Furrer, Radu Tanase, Federico Cammelli, Luca Lazzaro, Rachael Garrett
Payments for ecosystem services (PES) are widely used to promote cocoa agroforestry, but farmer uptake remains uneven. In Côte d’Ivoire, we show that visible peer participation matters nearly twice as much as higher payments for farmers’ enrollment. Broad, lower payments that reach many farmers outperform concentrated high payments because they better activate social spillovers, highlighting social dynamics, not incentive size, as the key lever for effective PES design.
Policy-practice gaps jeopardize effectiveness and equity during cocoa sustainability implementations
Norina Furrer, Joss Lyons-White, Federico Cammelli
As the EU Deforestation Regulation raises the bar for “zero-deforestation” cocoa, we study why major initiatives like the Cocoa & Forests Initiative in Côte d’Ivoire still struggle to deliver fair, effective outcomes. Using rich qualitative work in eight cocoa communities, we show how cooperative membership rules, audit routines, and land tenure uncertainties systematically exclude women, migrants, and forest-edge farmers. The problem is less farmer resistance than the way supply-chain rules are translated on the ground, pointing to the need for more inclusive, village- and landscape-level governance beyond member-only schemes.
Click here to see more..
A Norm-Based Intervention to Reduce Deforestation and Increase Agroforestry Adoption in Côte d’Ivoire
with Federico Cammelli, Joss Lyons-White, William Thompson, Prisca Kouakou, Thomas Addoah, Sami Kambire Blaise, Mark Buntaine, and Rachael D. Garrett
In Côte d’Ivoire’s cocoa sector, we test whether village-wide norm interventions can make standard agroforestry support (training, seedlings, PES) more effective and fair. In a large randomized trial across 91 villages, all farmers receive the usual agroforestry package, while half also get workshops, public commitments, social-comparison feedback, and an inter-village competition. Using high-resolution forest data and farmer-led surveys, we provide the first large-scale evidence on whether norm-focused, village-level programs can both curb deforestation and boost equitable agroforestry adoption.
Seeding interventions to increase participation in voluntary environmental programs. Evidence from a randomised controlled trial.
with Hui Zhang, Luca Lazzaro, Federico Cammelli, Manuel Sebastian Mariani, Thomas Addoah, Rene Algesheimer, Rachael D. Garrett, and Radu Tanase
Voluntary environmental programs are widely used to promote pro-environmental behaviour, but their effectiveness hinges on who actually participates. When participation is low or confined to already-motivated individuals, program impact is sharply constrained. We test whether targeted seeding can systematically increase participation at scale. In a randomized controlled trial across 91 cocoa-farming villages in Côte d’Ivoire, we compare two network-based strategies within an agroforestry and anti-deforestation program: seeding social hubs, expected to boost awareness under simple contagion, and seeding highly susceptible individuals, expected to generate critical mass under complex contagion. Villages are block-randomized into hub, susceptible, or no-seeding arms, and participation is tracked using low-cost network elicitation. The study delivers rare, large-scale causal evidence on how seeding design shapes uptake in voluntary environmental programs.
Advancing social sensing to enable network interventions in the field
with René Algesheimer, Federico Cammelli, Manon Delvaux, Mingmin Feng, Luca Lazzaro, Manuel Sebastian Mariani, and Radu Tanase
Many policy-relevant behaviors, ranging from technology adoption to norm change and collective action, spread through social networks. A key question is how to design seeding interventions that trigger large-scale diffusion through social networks. While research shows that network structure and centrality shape diffusion effectiveness, applying these insights in practice remains difficult because collecting detailed network data is costly, time-intensive, and often infeasible. This study develops new techniques to estimate key individual and network-level variables for informing the design of seeding interventions. We test these methods in the field and evaluate their accuracy. Our approach will enable the design of network-based interventions in data-scarce settings and broaden the scope for real-world applications of social network theory.
ETH Ambassadors Article on Cocoa and Sustainability: The stories of two Cocoa Farmers in Côte D'Ivoire - see here
Norina Anna Furrer - University of Zurich - norina.furrer@uzh.ch