Introduction

Regret is an emotion after people made the wrong decision. Generally, people are blaming themselves for deciding not to meet the standards that they set. At the same time, people always agree that chose another decision at the regretful time will get better results.

Jenny and Flow were picked "regret in decision making" to discuss whether people changing choices could achieve they become no regrets. Although people will try to avoid anticipated regrets due to experienced regrets, no one can guarantee that they never regret their decision. Interestingly, regret is defined in the same meaning as risk management for insurance services- the possibility of something bad happening (Cambridge dictionary n.d.). The reason people buy insurance because they can not guarantee accidents, such as health and life.

The concept of No Regret insurance was born. People buy insurance under their anticipated regrets, and only get compensation after they are regrets. Ironically, people can not avoid regrets. The compensation could not help people move on.

Artifact production

In the early production stage, they were responsible for the research and testing. Flow studied on logo design and social media, and Jenny was dealing with scripts, storyboard, animatic, and character design.

The main color of the characters is not realistic. Jenny preferred each character have a representative color which are reflecting their personality. The color-changing of the characters is referred to Look At Me (Hui 2018) as Figure 4. The most obvious in color transition is Stella in our story that is allows the audience to know the metaphor of the mood change in five minutes, as illustrated in Figure 5.

Since Jenny is not good at drawing background, she researched for photos and news reports of the home of older in Hong Kong, public hospitals, and offices , show as Figure 6, before drawing. She also tried to draw scenes with reference to different animation styles, show as Figure 7. Jenny found that these styles have unique tones, but not easy to express emotional changes with mood. As a result, Jenny decided the scene would change color according to the mood of the story based on the method of character's color. Among the grandma's home is the most prominent scene, shown as Figure 8: the warm orange color of the grandma's color was applied in Stella's childhood period. After grandma's death, the color becomes blue of Stella. Most of Stella's scenes are dominated by blue and black. And she doesn't change back to yellow until she moves on.

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In the final stage, Flow focused on enhancing the completeness of logo. The "Agent Heart" mascot must represent an earnest and friendly image to the audience. Flow studied character design template and tried to draw out the posing, but poses were lacked the earnest spirit of company, shown as Figure 13. After discussion, he kept fine-tuning posing - added white gloves and a heart gesture to mascot, shown as Figure 14 that could present insurance caring customer's emotions.

Then, the final logo that shown as Figure 15 would present on company stuff, such as guideline handbook, animation, social media.

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Guideline

Social media

Social media is an important way to promote NoRegret Insurance that could build up the connection to potential customers and update Insurance's new information. Flow has experience in social network management and multimedia design skills, he tried to develop some lively and interesting social platforms.

Case Study video cum Presentation

Jenny researched D&AD Awards 2019 winning advertising list, and referred to Rang-tan (Mother London 2019) which promotes video is an animation. After Jenny wrote the script and the materials list of video, she was responsible for mockup feedbacks from social media, then Flow would composite all the materials into the video.

Since project main target audience is British adults, Jenny and Flow focused on mockup the popular social media of British, such as Twitter, Facebook, and Instagram. According to Komiya et al research (2010), people of Asia and Europe have similar regrets in their life. They expected insurance service might be extended to other countries, and picked out which countries are suitable. France and Spain were chose in Europe, which are the two major European languages and close to the United Kingdom. In the Asia side, they chose Japan, where is the most commonly used Twitter, and Hong Kong, where we are living. Since regret is the common emotion of the whole world, No Regret insurance might become an international popular insurance service.

Flow studied European media projects video to understand the different cultures from Hong Kong. Flow and Jenny found that reaction on social media could enhance the reality of the case study. As a result, they created a fictional media challenge to expect a lot of social media audiences to join and interact.

The research of footage and infographic was the time-consuming process in video production. Flow collected and edited stock footages from no connection to narrative the information of Insurance. It was difficult to create a connection between narrator and footages. Then Flow found a method to choose the best footage: One, video background should be clean and no information. Two, action of actors should be easily understood. It would improve Flow how to choose the matching footage.

After the video footage, infographic animation is the second large proportion in the case study. The academic research data must be shown off to support the theory of insurance, but all figures and charts were boring to the audience. Considering the workload and schedule, Flow bought a set of infographic animation template to animate pie-charts in the case study.

Reflection

TAM Chun Pong, Flow

Regret is a sensitive and common issue to human being. As a human , making decision is an unavoidable element in everyday. The idea of No Regret Insurance is inspired from a Japanese manga called"Master Keaton".It is a detective story about an insurance agent to survey the client compensation cases.Through the survey process , it discovers many touching and broken-hearted story .It reveals that people are ignored the things they treasured till they lost it.Then we mix the depressed truth with humour . The project "No Regret Insurance" is born.

According research of Hong Kong insurance company ,the common visual style are monotonous and flat.Our team tried to make a special insurance company in soft style with humour. The company logo would focused on a daring direction.I learnt that , Breaking the Stereotypes need a large practise to explore possibilities.In the practise , Flow try to beyond the limitation of insurance company. "Agent Heart " is the unexpected result of the logo design.

In the production of Case Study Video , I had developed the skills on using production materials flexibility . Facing the high workload and time limitation, Animation template set becomes a useful tool in this task.I can divide more time on customising the design and figures in the animation.The video transition and shape elements decorating the video lively and fluently. In the social network section , the platforms icon and items created a rich picture regarding the great reaction from social network users.This method improved my production quality and speed effectively .I would apply this habit on the other learning area.

Managing Social media platform is an essential skills in media industry . In this project , I gain the experience which is developing corporate identify on social network platform. After the task , I have enhanced understanding of the platforms nature, such as their feature and limitation. In Twitter platform , there has a limitation on the numbers of text.The maximum tweet length is 280 characters .So I learnt to summarise the content shorter and concise .In the facebook platform , I learnt to build multiple image to attract target audience.“Starry Night” is our official animation which target audience is adult.So the posts are made in memes format and loop animation format , which are eye-catching to the adult.

To become a professional media designer , it should have the earnest and cautious attitude. Proofreading and editing are essential task in this project. In logo guideline section, a technical problem is found . The company logo would be twisted after the scale action. Accidentally,I hadn't find this issue in the design process. In case study video ,No Regret Insurance logo has appeared different areas. i need to confirmed all the logo has updated to the latest version.Any mistake would lower the reality of the video .The above experience is reminding me the importance of proof-reading.

CHU Ki Chun, Jenny

No regrets insurance goes far then my initial project imagination. In early development, I loved to focus on serious and unrealistic narratives, such as time travel and time-loop. On the other hand, the mind of Flow is more reality but humor. Our cooperation made the conception of the project be more perfect. I really love this immersive but surreal Insurance idea which perfectly blends the differences of Flow and I thinking methods.

We found that it is not easy to implement this concept. We need to do a lot of research on psychology academic essays to build up service details. At the same time, we tried to write insurance provisions that reference official insurance website. These ideas develop and research skills will be a great use in my future career in marketing or communication company.

The animation is a challenge to the breakthrough of mine. I used to be the main graphic design and illustration. Even before I participated in animation production, I only concentrated on storyboard and character design. It was my first attempt to direct and produce animation as a director. The visual style in this time also jumped out of my own safety circle to try out the non-mainstream and grotesque style. In the process of exploring, I experienced the use of hand-painted texture to enrich the painting. Moreover, this style was unexpectedly praised by friends who are also illustrators. I am glad I had tried more and more different styles, and I also began to apply texture skills on my illustration freelance job.

The most unexpected difficulty in production is music and sound effect, which I never had expedience and not paid much attention to early development. It was hard to fully understand when playing music and when only ambient sound in limited time. My solution was found viewers to feedback on what I need to be improved the music and sound. It might be a nice method but I know it would be more perfect if I found a professional music compositor.

Corporate identity allows me to understand branding from another angle. I followed brand guild line to design and thought that they were very restrictive. After I tried to setup guideline, I realized that is not only considered visual, but also brand impression and principles of use. Compared with general insurance brands, we are more playful and trendy. In view of the strict brand management in my past job, I hoped to relax the brand guideline for other designing applications. Unfortunately, this idea is difficult to implement with a unified brand image. It made me reflect that my design experience was not good enough to design works based on tight brand standards. Through this experience, I would be more careful to study on CI and design in my future design job.

Although the main message of the project is ‘move on regret by yourself’, I got a message is ‘avoiding regret is all by myself’. When we have the anticipated regrets, we must take action to avoid it. In this project, our time management helped us avoid the regret about non-finish project. As a result from development, time management and division of labor were helpful management to avoid regret. We need to anticipate problems and plan enough time for any accidents to avoid timing overrun. In fact, we did experience an anticipated delay in the final development in the corporate identity part. Fortunately, it will not affect the other's because we already finish other parts on time. Then we can focus on solve non-finish parts together. It would be improve me to focus time plan on future full-time and freelance job.