Norah Holsten


Trusted interdisciplinary professional with successful track record in multiple facets: Creative Director, Photography, Video, Producer, Marketing, Business Development, Operations, Start-Up, Artist and Entrepreneur.

Personal Mission Statement

Contribute to the creation of a sustainable world in which people live within nature in a way that meets human needs while not degrading natural systems.


Independent, Washington, DC — Freelance Producer, Creative Director & Marketing Consultant


  • Producer. Oversee, manage and produce all moving parts of various projects and campaigns.
  • Creative Direction. Art direction, website development, and graphic design.
  • Marketing services. Direct mail, list management, and e-marketing.

PureRed, Atlanta, Georgia — Senior Producer

DEC 2015 - JUNE 2019

  • Creative Production. Oversee, manage and produce all moving parts of commercial video, radio and photography projects from estimating cost to completion.
  • Talent Management. Manage studio team of 12 and freelance talent as needed.
  • Project Management. Jira, Base Camp. Workamagig & File Maker
  • Clients include: Sears, Kimberly Clark, Dollar General, Balducci's, MSC, Arm & Hammer, Kings/ Balduccis, US Foods, Rite Aid, Lowes, Cool Whip & Floor & Decor.

Norah Silva Photography LLC — Creative Director


  • Photography. Photograph products, people, events, aerial and architecture assignments.
  • Independent fine art sales via solo and group exhibitions.
  • Creative Direction. Art direction, website development, and graphic design.
  • Marketing services. Direct mail, list management, and e-marketing.
  • Educator. Photographic workshops, adult education and start-up consulting.
  • Social outreach, community engagement, energy efficiency & sustainability consulting.

ALB Energy Solutions, Atlanta, Georgia — Energy Efficiency Marketing Director

SEPTEMBER 2014 - JUNE 2015

  • Commercial Energy Reduction. Conduct lighting energy assessments, specify energy efficient lighting and control upgrades, develop ROI proposals, maximize utility rebates and project management. Focus: Existing Commercial Buildings, Energy Efficiency, Energy Star Portfolio
  • Benchmarking, LEED Operations & Maintenance.
  • Program Development, Education & Community Outreach. Development of constantly evolving energy efficiency program. Energy efficiency workshops & events. Active in advocacy, and nonprofit community involvement & support. (USGBC, ABBC, Southface, Green Chamber, BOMA)
  • New Business Development. Facilitate new customer growth and retention, design proposals & CRM management.
  • Marketing. Establish brand recognition within the the Atlanta market via multiple channels, design: logos, style guide. Create, design and develop: website, email marketing, SEO, PPC, sales sheets, case studies, graphics, brochures, digital & print promotions.

SELF Electronics, Atlanta, Georgia — Inside Sales & Marketing Director


  • Strategic Planning. Start-up development of strategic direction and workflow management for the US sales office. Product development for the US commercial market and OEM.
  • New Business Development. Facilitate new customer accounts and service existing accounts.
  • Marketing. Establish brand recognition for a rapidly growing US presence. Design and develop: email marketing, sales sheets, brochures, digital & print advertising and trade show booths.
  • Sales Team Support. Develop proposals, presentations, order entry, and management. Manage CRM System, Ariba, and SAP. Trusted US liaison to bridge communications and collaborations with Chinese executives.

LED Energy Systems, Boca Raton, Florida — Chief Operating Officer

JANUARY 2012 - AUGUST 2014

  • Start-Up. Strategic planning, workflow management and launch of a rapidly growing LED lighting business.
  • New Business Development. Core focus: existing commercial mid- to large-scale: retail, medical, manufacturing, office and warehouse facilities.
  • Product Procurement. Identify and procure high-performance commercial LED lighting technology products.
  • Marketing. Establish a brand identity for a rapidly growing LED start-up. Design and develop: marketing materials (website, email blasts, and digital and printed collateral).
  • Sales Director. National sales team supervision, training and support. Proposal development, ROI presentations and client education.
  • Energy Conservation. Lighting energy audit analysis, consult on and develop energy reduction strategies utilizing: daylighting, LED lighting, occupancy sensors, and daylight harvesting.
  • Energy Star benchmarking and LEED project collaboration.

Highland Products Group, Boca Raton, Florida — Marketing Director,

MARCH 2004 - JUNE 2007

  • Operations. Managed the day-to-day operations of a rapidly growing site furnishings catalog.
  • Maintained and developed vendor relations and price negotiations.
  • Marketing. Design and administration of the website, catalog, SEO and all supporting advertising and marketing.efforts.
  • Managed overseas data development group and pay-per-click campaigns.
  • GSA. Contract administrator and government liaison.


© 2019 Norah Holsten