• Target the Right Audience

• Improve Cost Effectiveness

• Optimize and Obtain Better Conversion Rates

• Accurately Measure All Results

• Gain Brand Credibility and Drive Online Sales

• Broaden Reach

• Enhance Share-ability

• Leverage Segmentation

• Improve ROI Substantially

• No Specific Background Education Required

• Massively Growing Demand for Digital Marketeers

• High-Paying Jobs

• Fast-Growing Industry

• Diverse Career Paths

• Entrepreneurship Opportunities

• Freelance Opportunities

• Opportunity to Explore Diverse Sectors

• Communication skills

• Writing – For blogs, SEO, Ad copies, social media descriptions, captions, comments

• Training the team

• Socializing skills

• Presentation Skills: Pitching Campaigns, Ideas, Budgets, Strategies, etc.

• Basic Image Editing—don’t worry, you don’t need to learn Photoshop. There are several easy to master apps like Canva (http://canva.com)

SEO stands for "search engine optimization." Simply put, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. The better the visibility of your pages in search results, the more likely you are to get the attention.

Email marketing to send marketing emails to a list of contacts who have given their explicit permission to receive email communications from you. You can use email marketing to inform your contacts, drive sales, and build a community around your product, like a newsletter. Modern email marketing has shifted from sending a single size to bulk emails and instead focusing on approval, classification, and personalization.

Affilate Marketing

Affiliate marketing is the process by which a partner company earns a commission to sell someone else's or company's products. The agent simply looks for the product that he or she enjoys, and then he or she promotes the product and makes a profit on each sale. Sales are tracked through links managed from one website to another. Affiliates often have a very specific audience to whom they market.

PPC stands for pay per click, an online marketing model where advertisers pay money each time one of their ads is clicked. In fact, it is a way to buy a visit to your site, rather than trying to “gain” that visit in a natural way. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

Social Media optimization (SMO) is the use of a wide range of stores and communities to be visible to the public in order to increase awareness of a product, service type or event. The types of social media involved include RSS feeds, social media, booking sites, and social networking sites such as Facebook, Instagram, Twitter, video sharing websites, and blogging sites.

Social Media optimization (SMO) is the use of a wide range of stores and communities to be visible to the public in order to increase awareness of a product, service type or event. The types of social media involved include RSS feeds, social media, booking sites, and social networking sites such as Facebook, Instagram, Twitter, video sharing websites, and blogging sites.