PROJECT WORK
PROJECT WORK
Embedded Files
Click2Sell
Click2Sell
Click2Sell - A one-stop solution for people looking to buy and sell pre-owned goods. Our mobile application provides a reliable platform to both buyers and sellers alike wherein they can connect better and not fret about the pricing, usage of words, and search through a myriad of enlistments to get the item he/she needs.
Summary:
Pain Points:
Buyers like International students sometimes do not know what to call certain items while searching
International students lack knowledge of how much to pay for secondhand items
Lack of proper reviews and rating systems to verify the authenticity of seller
Sellers sometimes do not know the price at which they can sell their secondhand item
KPIs and OKRs:
Sales Conversion Rate (North-Star Metric)
Accuracy of the AI Recommender System (MAR@K, MAP@K, Personalisation score)
Number of Registered Users (Growth of Customer base)
Tool used to demonstrate User Flow: Balsamiq
Presentation Tool: Google Slides
Important Learnings
Identifying Customer segments and their pain points, estimating Total Addressable Market, conducting market research and competitive analysis
Developing User Stories, story-boarding and user journeys for the product
Prioritizing features and creating a definite Product Roadmap, MRD, PRD and a Pitch Deck for 10 mins
Creating Mockups and LoFi wireframing using Balsamiq
Identifying Resources, risks and caveats and how to address them
Airbnb Pitch Deck - Protothon 1.0 (Final Round)
Airbnb Pitch Deck - Protothon 1.0 (Final Round)
Protothon 1.0 was a competition that Samruddhi Kulkarni, Param Mapari and I took part in. It was conducted by the Aspiring Product Managers Club at Northeastern University. We went to the Final Round and stood 4th in the competition.
The goal of the product feature is to provide an augmented experience to Guests who want services like ready to eat meals or groceries, and immediate access to vehicles thereby increasing Guest experience and getting better customer retention. Ultimately, this also opens new revenue streams for Superhosts.
Pitch Deck
Important Learnings
Always zero-in on a particular product feature/idea rather than casting a wide net
Wireframing using Figma
Summary:
Pain Points:
Guests want ready-to-consume meals or groceries upon arrival
Guests lack immediate accessibility to vehicles
KPIs:
Avg. No. of Vehicles Rented booked in a day/No. of active vehicles (North-Star) Metric
Feature Click-through Rate
Conversion Rate
Tool used to demonstrate user flow: Figma
Presentation Tool: Canva
Get in touch at calpakkam.n@northeastern.edu
Get in touch at calpakkam.n@northeastern.edu
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