Growing Founder Owner Businesses
Growing Founder Owner Businesses
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Sir Ernest Shackleton is an ancestor of mine. Nimrod's Journey is a tribute to his endeavours. Additionally, we are aligning our principles with those Shackleton showed on this expedition.
Sir Ernest Shackleton is an ancestor of mine. Nimrod's Journey is a tribute to his endeavours. Additionally, we are aligning our principles with those Shackleton showed on this expedition.
Shackleton's journey of 1907–1909 on the Nimrod cemented his reputation. The expedition faced challenges, including harsh weather conditions, rugged terrain, and logistical difficulties. Despite setbacks, Shackleton set the record for travelling south.
Shackleton's journey of 1907–1909 on the Nimrod cemented his reputation. The expedition faced challenges, including harsh weather conditions, rugged terrain, and logistical difficulties. Despite setbacks, Shackleton set the record for travelling south.
A legacacy was Shackleton's ability to keep his team motivated and unified through stories, adapting and resolving: these now become the three pillars of Experience Led Marketing.
A legacacy was Shackleton's ability to keep his team motivated and unified through stories, adapting and resolving: these now become the three pillars of Experience Led Marketing.
Experience Led Marketing
Experience Led Marketing
Engage through stories
Adapt by listening
Resolve obstacles to smooth the path
Jonathan Butt: owner founder
Jonathan Butt: owner founder
I support owner founders by automating marketing & sales functions to amplify the network of the founder.
I use Experience-Led Marketing to showcase the quality of my clients to their prospects.
I enhance engagement with the existing network. Grow their network. Capitalise on customer stories. And build sustainable demand generation and capture engines.
The approach has consistently improved the commercial performance of clients and employers over two decades.
Owner network to organic search
Owner network to organic search
The founder's network was exhausted. Growth was slowing.
I grew their personal reputation - think featuring in Time Magazine, being Britain's Top 30 Entrapreanures. Then I created predictable and sustainable growth through search.
Business growth accelerated by 28% with an additional 381 subscription businesses while reducing CAC by 33%.
Owner sales to inbound
Owner sales to inbound
The founder had won every single piece of business from their existing network.
I automated network engagement activities. This gave him the headspace to think. I expanded his network by connecting with individuals who matched his ideal customer profile. Then I created sustainable growth through dark influencers.
Through the transformation, the rate of growth increased threefold.
Owner sales to new markets
Owner sales to new markets
The founder had exhausted his network. The business needed to break into new markets.
I used customer testimonials and elevated the founder's presence in new sectors through introductions and presentations at industry events.
At the end of the transformation, the company sold to Just Eat as their primary point of sale service.
Always keen Get in touch at jkbutt@nimrodsjourney.co.uk
Always keen Get in touch at jkbutt@nimrodsjourney.co.uk
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