On the other hand, some simultaneous actions likely present a challenge for audiences to process multiple messages at once. For example, audio and TV are less correlated, with only 6% often watching and listening to different content at the same time. And over half never use TV and audio simultaneously at all.
Meanwhile, marketers and advertisers should be glad to know that 35% of TV viewers and 25% of audio listeners have shopped for the products and services advertised on the main platform. This highlights a need for an omnichannel marketing strategy in the digital age, as well as making sure brand messages lean into click-through conversion.
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Even in the era of device fragmentation, prime time still reigns supreme. In second-quarter 2018, U.S. adults spent more time on media overall from 9-10 p.m. than any other hour throughout the day, with nearly 38 out of a possible 60 minutes being spent across Live+time-shifted TV, TV-connected devices, radio and digital (computer, smartphone, tablet) during that time.
The 9 p.m. hour also seems to be the sweet spot for TV consumption, as both linear TV and TV-connected device usage peak at that time. Consumers spend well over half of their media consumption for this hour watching linear TV and interacting with TV-connected devices (think playing video games or streaming content through devices such as Roku, Apple TV, Amazon Firestick or Google Chromecast).
All large-scale, multi-user communities and online social networks that rely on users to contribute content or build services share one property: most users don't participate very much. Often, they simply lurk in the background.
In contrast, a tiny minority of users usually accounts for a disproportionately large amount of the content and other system activity. This phenomenon of participation inequality was first studied in depth by Will Hill in the early '90s, when he worked down the hall from me at Bell Communications Research.
Before the web, researchers documented participation inequality in media such as Usenet newsgroups, CompuServe bulletin boards, Internet mailing lists, and internal discussion boards in big companies. A study of more than 2 million messages on Usenet found that 27% of the postings were from people who posted only a single message. Conversely, the most active 3% of posters contributed 25% of the messages.
In Whittaker et al.'s Usenet study, a randomly selected posting was equally likely to come from one of the 580,000 low-frequency contributors or one of the 19,000 high-frequency contributors. Obviously, if you want to assess the "feelings of the community" it's highly unfair if one subgroup's 19,000 members have the same representation as another subgroup's 580,000 members. More importantly, such inequities would give you a biased understanding of the community, because many differences almost certainly exist between people who post a lot and those who post a little. And you would never hear from the silent majority of lurkers.
Inequalities are also found on Wikipedia, where more than 99% of users are lurkers. According to Wikipedia's "about" page, it has only 68,000 active contributors, which is 0.2% of the 32 million unique visitors it has in the U.S. alone.
Participation inequality exists in many places on the web. A quick glance at Amazon.com, for example, showed that the site had sold thousands of copies of a book that had only 12 reviews, meaning that less than 1% of customers contribute reviews.
The problem is that the overall system is not representative of average web users. On any given user-participation site, you almost always hear from the same 1% of users, who almost certainly differ from the 90% you never hear from. This can cause trouble for several reasons:
Your website's design undoubtedly influences participation inequality for better or worse. Being aware of the problem is the first step to alleviating it, and finding ways to broaden participation will become even more important as the web's social networking services continue to grow.
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Under the new arrangement, Profitero has already implemented eCommerce analytics solutions for Nielsen clients in 12 markets across North America, Europe and Asia, for more than 40 brands and monitoring more than 550 unique online retailers.
Rohde Nielsen runs a modern fleet of specialised and versatile vessels operating all over the world. Whether your project is close to shore, on shallow water, or offshore, we are capable of delivering on your ambitions with a broad variety of vessels equipped with the latest technology.
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Whatever the challenge, we know we have a responsibility to face it with respect and care for the environment we work in. With one of the greenest fleets in the industry and a purpose to create safe infrastructure, coastlines, and ports for the benefit of people around the world, we are continuously implementing more sustainable initiatives that will help us, and our clients, to better care for the environment. Our sustainability report tells the full story of our many initiatives.
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Millennials make up the fastest growing force in the marketplace. Numbering more than 80 million strong, Millennials already account for an estimated $1 trillion of U.S. current consumer spending. This sum will continue to grow exponentially as more Millennials reach peak buying power.
Conveying CSR efforts to Millennials requires authenticity, and a unique approach as Millennials grew up with the Internet and want their voices heard. They expect a two-way, open dialogue with companies and their brands.
Brad is a partner in the Orange County and San Diego offices. Brad's practice involves all aspects of real estate transactions, including primarily the leasing of office, industrial, and retail properties, ground leases, acquisitions, dispositions, CC&Rs and REAs, easement agreements, telecommunication license/access agreements and broker/listing agreements. Brad represents investment companies, developers, pension funds, real estate investment trusts and other entities in connection with a wide variety of commercial and residential real estate matters across the country. In connection with his leasing practice, Brad represents both landlords and tenants in office, industrial, retail, medical, shopping center, and mixed-use projects throughout California, Arizona, Nevada, Utah and various other states. In the past 20 years, Brad has completed commercial leasing transactions totaling more than 50 million square feet, representing a broad range of clients from large institutions to small family-owned companies. In addition, Brad has extensive experience in the acquisition and disposition of commercial office portfolios, retail and industrial centers, and entitled and unentitled raw land.
She specializes in marrying key transactional data, such as healthcare claims and member eligibility data, with her expertise in billing, coding, claims processing, and reimbursement. This enables her to provide her clients with a more global view of the issues or allegations and enhances the ability to develop timely, independent, and supportable conclusions and opinions.
Consumers today are increasingly conscious of the impact that their purchases have on the environment and society. As a result, companies that prioritize sustainability are more likely to attract and retain customers who are willing to pay a premium for environmentally friendly and socially responsible products and services. In fact, a recent survey by Accenture found that 60% of consumers globally have made a sustainable purchase in the past six months.
Companies that prioritize sustainability are more likely to build a positive reputation and earn the trust of stakeholders. By being transparent about their sustainability efforts and reporting on their progress, companies can build trust with investors, customers, and other stakeholders. In fact, a study by Nielsen found that 66% of consumers are willing to pay more for products and services from companies that are committed to making a positive social and environmental impact.
Investing in sustainability is not only a matter of social responsibility but also a smart business move. Companies that prioritize sustainability are more likely to build a loyal customer base, attract and retain top talent, reduce costs, enhance their reputation, and generate long-term value for shareholders.
Brought up by poor yet musically talented parents on the island of Funen, he demonstrated his musical abilities at an early age. He initially played in a military band before attending the Royal Danish Academy of Music in Copenhagen from 1884 until December 1886. He premiered his Op. 1, Suite for Strings, in 1888, at the age of 23. The following year, Nielsen began a 16-year stint as a second violinist in the Royal Danish Orchestra under the conductor Johan Svendsen, during which he played in Giuseppe Verdi's Falstaff and Otello at their Danish premieres. In 1916, he took a post teaching at the Royal Danish Academy and continued to work there until his death. 152ee80cbc
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