Attached to the right is my mock-up March 2023 newsletter for Loveworn, a magazine-like collection of brand-oriented articles and announcements for customers to browse. Because Loveworn has no in-house produced publication and primarily relies on outside press for brand imaging, I intentionally designed a rather broad 'Meet Our Makers' theme to craft centralized stories about the store's mission and key players, laying the groundwork for further imagined monthly editions. All included news briefings and upcoming events are fabricated, but the feature and profile articles draw upon real interviews with Loveworn's founders, straight from the source.
Attached to the left is my press release, detailing a fictitious clothing embellishment event hosted at Loveworn's flagship location. Crafted in PR Newswire style, the news release invites Santa Barbara locals and tourists to visit the storefront for a personalized revamping of their favorite rundown wardrobe item by Loveworn's creative directors. This spunky yet straightforward briefing represents an overarching effort to both connect Loveworn to its existing community and to expand its scope of communication to new consumers, which I achieved through the document's imagined event and accompanying efforts for publication by a media outlet.
Attached to the right is my proposed 'Tennis Court Couture' social media campaign for Loveworn, an imagined product promotion to be rolled out on their Instagram account. This campaign’s objectives were not only to publicize a fabricated week-long product launch culminating in a release event at the Montecito Club, but to jump-start Loveworn’s largely casual, outdated Instagram feed into a new era of intentional brand imaging and audience engagement through professional photo shoots, regimented posting campaigns, and event promotion.
Attached to the left is my fact sheet, laying out the pertinent details about Loveworn's founding, product offerings, market standing, and other defining characteristics. This resource was crafted with the intention of aggregating the brand's notable facts and figures for reference by the public, other businesses, journalists, and potential investors.
