About the Project:

Designed the brand identity from Scratch. The Fruit Story logo is a bold and vibrant wordmark that captures the essence of freshness, variety, and quality in fruit selling, with a special focus on different mango varieties. Designed in a strong sans-serif font, the typography is clean, modern, and impactful, ensuring high visibility and recognition across branding materials.

The color palette consists of bold red and green, symbolizing freshness, ripeness, and natural goodness. To add a unique touch, the background or letter accents incorporate a line-art pattern of various fruits, including apples and mangoes, subtly woven into the design. This artistic detail enhances the storytelling aspect of the brand while maintaining a sleek and contemporary look.

The FruitStory logo is designed to stand out, reflect authenticity, and create a memorable impression, making it the perfect representation of a brand that celebrates the richness and diversity of fresh fruits.