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New Model Media is a specialist digital media consultancy run by Matthew Smith, who has over 12 years experience in the media and publishing industry.

Matthew is an experienced Chief Revenue Officer and digital publishing executive with a track record for delivering significant organic growth, integrating acquisitions and building diversified digital revenues. During his career he has been at the forefront of digital media, leading publishing teams that have driven over £400m in revenue, and helped retailers achieve more than £3bn in online sales.

Current Chief Revenue Officer at Mumsnet, the UK's leading parenting platform, with 9.5m unique users monthly, and reaching one in two families in the UK with children under 18.
Former Managing Director of eCommerce at Future PLC, where in six years he increased annual eCommerce and affiliate revenue from £4m to £107m. In this time Future set the standard for affiliate revenue success in media.
Former Chief Revenue Officer of Saga Media, where he grew new digital revenues from £0 to £2.5m annual run rate in only 12 months.

Why New Model Media?

New Model Media was founded on the belief that with the right strategy there is an opportunity for every publisher to unlock new high growth and high margin digital revenue streams.

Times are challenging in digital media. Reader loyalty has never been harder to maintain, search success has never been harder to achieve, and competition across platforms has never been greater. Algorithm changes on both search and social platforms can stifle traffic growth, ad budgets are being cut in many sectors, and AI is driving change in both content creation and reader consumption habits. Publishing strategies that have defined the last decade will no longer continue to work.

We firmly believe that these challenges also breed opportunity, and that there are clear routes to building profitable and successful digital media businesses.

This new model for digital media success is built on diversified, recurring revenues, excellent user experience, authentic content, and trusted audience relationships and communities.

It's our belief that premium publishers can remain an important part of the digital landscape, and they are uniquely placed to offer high quality, expert and trusted content that builds loyal communities of readers, watchers and listeners.

We can help you build the right strategy to help you thrive in this new world and drive a step change in both audience and revenue growth.

Our Services

At New Model Media we offer a variety of services to help our wide range of clients build diversified digital revenue. We can work to specific projects and deadlines or provide ongoing advice and mentorship. We specialise in:

Content strategy that builds long term sustainable audience growth across search, social, direct and email channels.

Go-to-market sales strategy that helps you demonstrate the value of your brands to advertiser, affiliate and licensing partners, and drives significant new business.

Building engaged and loyal audiences through paywalled, freemium and newsletter content.

Creating long lasting and impactful reporting that provides the data and insight you need to understand your business and drive growth.

Advising on the best technical and commercial partnerships for your business. We have a wide network of technology and commercial partners that we can introduce you to.

End to end commerce and affiliate strategy, from content through to data, best practice UX, tech partnerships and commercial optimisation.

M&A advice, whether you are looking to prepare your business for sale, or if you are looking find, asses and make strategic acquisitions.

Forecasting, P&L planning and financial modelling.

Product planning and roadmap consultancy that helps you prioritise the developments that will provide user value and truly impact the bottom line.

Advisory, networking and introductions for early stage start-ups across digital media, advertising and affiliate.

Mentorship for both senior leaders and emerging talent.

N.B - Due to current client workload we are only accepting smaller advisory projects for the time being. However I am always open to a conversation, so please message me on the email below or on LinkedIn if you'd like to talk about future projects.

Contact

For enquiries about our services, pricing, or for any other questions please email us at:

matt@newmodelmedia.com

Testimonials

Aaron Asadi, former Chief Content Officer, Future PLC

“We were blessed with many great talents at Future but no one more impactful and more essential to a single area than Matt. In eCommerce, no category has grown, no brand has flourished, no commercial deal won, no technical initiative landed, no report published, without his involvement and influence.I have been in awe of very few people in my life, but I am of Matt.”

Our Clients