SEO has been constantly evolving and changing over the years. As Google continues to update its algorithm, businesses must also make changes to their SEO strategies in order to stay ahead of the curve. Here are the latest SEO updates that businesses should be aware of:
1. Mobile-First Indexing Google has been rolling out mobile-first indexing over the past few years and it is now being applied to more and more websites. This means that Google will primarily use the mobile version of your website for indexing and ranking purposes. Therefore, it is essential that your website is optimized for mobile devices.
2. Voice Search Voice search is becoming increasingly popular, especially with the rise of smart speakers such as Amazon Echo and Google Home. People are now using voice commands to search for information online, so it’s important that your website is optimized for voice search. This means using natural language keywords and phrases rather than keywords that are commonly used in text-based searches.
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3. Local SEO Local SEO is more important than ever for businesses that want to be found by people in their area. Optimizing your website for local search can help you rank higher in search results when people search for businesses like yours in their local area. This includes optimizing your website for local keywords, creating local listings, and getting positive reviews from customers.
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