What’s New in CodeBlue?
With our new R n I hub and production centre up and running, we are creating all new experiences for brands and retailers to customize and narrow down their product offerings.” Says Vaibhav Sharma, CEO of Code Blue Clothing Pvt Ltd.
We are all about capturing emerging trends at the start of the curve, if not emerge as a trend ourselves with product innovations helming our core activities. Latest additions really excite us. For instance, there is a very strong return of black denim!! From Gothic & Neo Gothic themes to a jet black that can fade down to almost white and colour denim achieved with overdyes & sprays dyeing.He adds.
CodeBlue Clothing Unveils Innovation Hub, Paves Way for Customized Fashion Experiences
CodeBlue Clothing Pvt Ltd. a leading garment exporter, has announced the launch of its new R&I hub and production center. This state-of-the-art facility marks a significant step forward for the company, offering brands and retailers a new level of customization and control over their product offerings.
Vaibhav Sharma, CEO of CodeBlue Clothing, expressed his enthusiasm about the new hub's potential. With our R&I hub and production center up and running, we're creating entirely new experiences for brands and retailers, he said.
"This allows them to customize and narrow down their product offerings to a level that perfectly aligns with their target audience and brand identity."
Sharma further emphasized CodeBlue commitment to staying ahead of the curve in the fashion industry.
"Our core mission is to capture emerging trends at the very beginning of their rise, and if possible, to even become trendsetters ourselves through innovative product development,
He explained. We're truly excited about the latest additions to our design repertoire.
The combined power of the R&I hub and production center positions CodeBlue Clothing as a leader in the garment export industry. By offering a unique blend of customization, innovation, and efficient production, CodeBlue is well-positioned to empower brands and retailers to create truly distinctive fashion experiences for their customers.
CODEBLUE: STRATEGIC PRIORITIES
The horizon looks bright and blue for CodeBlue, with YOY growth overpowering projections and the glut of leading names coming in, Vaibhav Sharma, founder and CEO lays out the strategic priorities for business.
We call it the ‘BIG 5 push, says Vaibhav.
1. Scaling the denim business, growing in allied categories like outer wear, twills among others takes precedence this financial year for us.
2. Improving capital efficiency and margin expansion with our new facilities aiding in that
3. Adding high value buyers and brands to up our bottom line besides sharpening our tools and insights at product development and innovation He adds further
4. Collaborating and onboarding top talent globally. We are in advanced level of talks with some of the leading names of the industry. This cuts across product and business.
5. Invest further in technology to be a completely tech enabled manufacturing business embracing industry 4.0 Vaibhav sums up.
At their brand new headquarters in Noida (Delhi/NCR), Team CodeBlue is working relentlessly to meet goals that are both aspirational and ground breaking.
Scaling Up and Expanding Horizons
The first pillar of the strategy focuses on solidifying CodeBlue position in the denim market while simultaneously venturing into allied categories like outerwear and twill fabrics. This expansion within the garment industry signifies their commitment to becoming a one-stop shop for a wider range of apparel needs.
Boosting Efficiency and Profitability
The second prong of the plan targets improved capital efficiency and margin expansion. Sharma highlights the crucial role their new facilities will play in achieving this goal. By streamlining operations and optimizing resource allocation, CodeBlue aims to maximize profitability.
Building Brand Power and Innovation
The third aspect of the BIG 5 Push emphasizes attracting high-value buyers and brands. This strategic move will not only strengthen CodeBlue bottom line but also provide valuable insights to further refine their product development and innovation processes. By catering to a more prestigious clientele, CodeBlue can establish itself as a leader in the garment export industry.
CodeBlue: A Denim Powerhouse with Artistic Vision
CodeBlue Clothing isn't your average garment exporter. As CEO Vaibhav Sharma explains, they boast "a top of the industry cross-functional team working for some of the biggest names" in the domestic Indian and global markets. Sharma himself serves as the visionary leader, guiding the company's course, while Bhaskar, a denim development ace revered throughout Asia Pacific, spearheads product development.
At CodeBlue, denim isn't just fabric, it's an artistic canvas. Bhaskar elaborates, We take raw indigo denim and transform it into beautiful products. He emphasizes the unique challenges denim presents, highlighting the sheer amount and depth of technical processes involved. Sharma echoes this sentiment, acknowledging denimwear as a complex domain with a limited pool of specialists
At CodeBlue, we have a top of the industry cross functional team working for some of the biggest name in the domestic Indian and globalmarket, explains Vaibhav Sharma, CEO of the business.
Vaibhav has been the vision and navigation behind CodeBlue, while Bhaskar, a top Asia Pac talent in denim development leads the product development.
“We treat denim as a canvass!” adds Bhaskar, “Converting beautiful product from a raw indigo denim fabric” he says.
“Denimwear is an altogether different animal to tame when it comes to fashion product categories. The sheer amount and depth of technical processes involved to convert denim fabric to a fine denim wear product makes it a domain with few specialists” quips Vaibhav.
He adds further ,Our new R&I and production center in Noida gives us a definite edge. Our display center here allows our product team to fully express and showcase our cutting-edge developments and innovations. We invest heavily in people and product, and want to take the pole position in denim wear development and manufacturing, Vaibhav sums up.
A new state of the art office and factory surely paves way for this aggressive team taking a deep dive into the indigo world.
With a brand new, technologically advanced space and a team fueled by passion and expertise, CodeBlue is poised to become a dominant force in the world of denim. Their dedication to pushing boundaries and artistic expression is sure to translate into truly innovative garments. This is a team taking a deep dive into the "indigo world," and the fashion industry is likely to take notice.