Necati Tereyağoğlu
Distinguished Moore Fellow
Associate Professor of Operations Management
Darla Moore School of Business
University of South Carolina
Research Interests
Pricing and Revenue Management, Marketplace Analytics, Online Platforms
Publications
N. Tereyağoğlu and S. Veeraraghavan. 2012. Selling to conspicuous consumers: Pricing, production, and sourcing decisions. Management Science 58(12) 2168-2189.
N. Tereyağoğlu, P. S. Fader, and S. Veeraraghavan. 2017. Pricing theater seats: The value of price commitment and monotone discounting. Production and Operations Management 26(6) 1056-1075.
N. Tereyağoğlu, P. S. Fader, and S. Veeraraghavan. 2018. Multiattribute loss aversion and reference dependence: Evidence from the performing arts industry. Management Science 64(1) 421-436.
K. Ramachandran, N. Tereyağoğlu, and Y. Xia. 2018. Multidimensional decision making in operations: An experimental investigation of joint pricing and quantity decisions. Management Science 64(12) 5544-5558.
O. C. Ozturk and N. Tereyagoglu. 2022. Distribution channel relationships in the presence of multimarket contact. Production and Operations Management 31(1) 218-238.
W. Fu, A. Atasu, and N. Tereyağoğlu. 2022. Warranty length, product reliability, and secondary markets. Manufacturing & Service Operations Management 24(4) 2240-2255.
X. Huang, A. Atasu, N. Tereyağoğlu, and L. B. Toktay. 2023. Lemons, trade-ins, and certified pre-owned programs. Manufacturing & Service Operations Management 25(2) 737-755.
H. A. Arslan, N. Tereyağoğlu, and Ö. Yılmaz. 2023. Scoring a touchdown with variable pricing: Evidence from a quasi-experiment in the NFL ticket markets. Management Science 69(8) 4435-4456.
K. Ramachandran, N. Tereyağoğlu, and M. Unal. 2026. Help or hindrance? The role of familiarity in product development teams. Journal of Operations Management 72(1) 4-20.
Papers under Review and Working Papers
T. C. Clarkson, S. Li, N. Tereyağoğlu, and S. Venkataraman. The spillover effects of giveaways on gaming platforms: Evidence from a quasi-experiment on Steam. Invited for second-round of review at Manufacturing & Service Operations Management.
T. C. Clarkson, N. Tereyağoğlu, and S. Venkataraman. The production benefits of personalized agricultural advice: A case study of mKrishi in Buland Shahar. Invited for second-round of review at Manufacturing & Service Operations Management.
G. Kök, A. S. Şimşek, and N. Tereyağoğlu. Variety and inventory trade-off in retail: Unpacking the role of inventory concentration.
H. A. Arslan and N. Tereyağoğlu. Does tuition differentiation work under the Deferred Acceptance Mechanism? Evidence from centralized college admissions in Türkiye.
Book Chapter
N. Tereyağoğlu, 2016, Market Behavior Towards Remanufactured Products, in Environmentally Responsible Supply Chains: Opportunities and Challenges, Atasu, A. (Ed.) Springer Publishing, pp. 19-28.