PLOT
The seaside town of Fircombe is facing a crisis – it's always raining and there's nothing for the tourists to do. Councillor Sidney Fiddler (Sid James) hits on the notion of holding a beauty contest. The mayor, Frederick Bumble (Kenneth Connor), is taken with the idea but feminist councillor Augusta Prodworthy (June Whitfield) is outraged and storms out of the meeting. The motion is carried in Augusta's absence, and Sidney contacts publicist Peter Potter (Bernard Bresslaw) to help with the organisation.
Sidney's girlfriend, Connie Philpotts (Joan Sims), runs a local hotel and soon her residents—including the eccentric Mrs Dukes (Joan Hickson) and the randy old Admiral (Peter Butterworth)—are outnumbered by putative models, including diminutive biker Hope Springs (Barbara Windsor) and tall, buxom Dawn Brakes (Margaret Nolan). A catfight orchestrated by Hope after thinking Dawn has stolen her bikini provides better newspaper copy than bringing a donkey off the beach which, despite the bucket and spade of hotel porter, William (Jack Douglas), ruins the plush carpets. Augusta's son, press photographer Larry (Robin Askwith), is hired to document the donkey stunt and snaps the catfight that has the Mayor losing his trousers, then gulps his way through a nude photo shoot with Dawn. The Mayor's wife, Mildred (Patsy Rowlands), joins Prodworthy's bra-burning movement and plots the downfall of the Miss Fircombe contest on the pier. Peter Potter reluctantly becomes a man in a frock for another publicity gimmick for the television show Women's Things, presented by Cecil Gaybody (Jimmy Logan) and produced by Debra (Sally Geeson). Prodworthy and butch feminist Rosemary (Patricia Franklin) call in the police (David Lodge and Billy Cornelius) to investigate the male pageant contestant but Peter's previously prim girlfriend, Paula (Valerie Leon), has a makeover and turns out to be very buxom and glamorous. and steps into the breach as the mysterious girl.
Prodworthy's gang put "Operation Spoilsport" into action, sabotaging the final contest with water, mud and itching powder. With an angry mob after his blood, Sidney makes his escape on a go-kart, finds Connie has taken all the money and then speeds away with Hope on her motorcycle.
CAST
Sid James as Sidney Fiddler
Barbara Windsor as Hope Springs (real name Muriel Bloggs)
Joan Sims as Connie Philpotts
Kenneth Connor as Mayor Frederick Bumble
Bernard Bresslaw as Peter Potter
Peter Butterworth as Admiral
June Whitfield as Augusta Prodworthy
Jack Douglas as William
Patsy Rowlands as Mildred Bumble
Joan Hickson as Mrs Dukes
David Lodge as Police Inspector
Valerie Leon as Paula Perkins
Margaret Nolan as Dawn Brakes
Angela Grant as Miss Bangor
Sally Geeson as Debra
Wendy Richard as Ida Downes
Jimmy Logan as Cecil Gaybody
Arnold Ridley as Alderman Pratt
Robin Askwith as Larry
Patricia Franklin as Rosemary
Brian Osborne as "Half a quid" citizen
Bill Pertwee as Fire chief
Marianne Stone as Miss Drew
Brenda Cowling as Matron
Zena Clifton as Susan Brooks
Laraine Humphrys as Eileen Denby
Pauline Peart as Gloria Winch
Caroline Whitaker as Mary Parker
Barbara Wise as Julia Oates
Carol Wyler as Maureen Darcy
Mavis Fyson as Frances Cake
Billy Cornelius as Constable (uncredited)
Edward Palmer as Elderly resident (uncredited)
Michael Nightingale as City gent (uncredited)
Hugh Futcher as "There's Fiddler" citizen (uncredited)
Elsie Winsor as Cloakroom attendant (uncredited)
Nick Hobbs as Stunt double (uncredited)
Ron Tarr as Bearded man in audience (uncredited)