New Look

New Look need to drive consideration and increase sales by pushing footfall into store. They are looking at different AR solutions outside, pre-store and in-store that they could use.

CREATIVE STRATEGY

Utilising AR I proposed to activate pre existing touch points to maximize engagement and inspiration. Mobile is a key driver to online purchases and by taking away some of the pinch points of the process AR can assist consumers product discovery in a new way.

Through each stage of the customer journey from at home through to in-store I have explored how AR can provide utility, entertainment and assist purchase decisions.