Madame Tussauds

Millions and millions of people have flocked through the doors of Madame Tussauds since they first opened over 200 years ago and it remains just as popular as it ever was.

The purpose of this project was to create a full Augmented Reality (AR) experience for visitors of Madame Tussauds London, activated by scanning multiple pages within the official guidebook. The idea was to excite tourists from around the world & to bring fun and magic to their experience.