JAY-Z The Consumers Blueprint

The Consumers Blueprint is a booklet communicating on how brands are highlighted and glorified throughout Jay-Z’s discography. The practice of this concept is to show how effective product placement is and how it’s used as an element to increase consumer awareness. My intentions were also to display music within a printed format in the most effective way possible. Lyrics, phrases, infographics and the theory of consumerism are all enclosed in 'The Consumers Blueprint' as well as brands Jay-Z has mentioned throughout his solo albums. The whole idea of this project was to provoke clever thinking as well as observing music in a different perspective.