Unlike traditional display ads, native ads are designed to match the look, feel, and function of the platform they appear on, creating a non-disruptive and engaging user experience. As consumers become increasingly ad-experienced and resistant to conventional advertising methods, native ads have surged in popularity, providing marketers with a powerful tool to connect with their target audience.

In this article, we'll explore the concept of native ad networks, various types of native advertising, and the top 7 native ad networks for 2024. We'll also discuss the benefits of native advertising and provide a guide on choosing the right network for your marketing needs.

What is a Native Ad Network?

A native ad network is a platform that connects advertisers with publishers, facilitating the placement of native ads across various websites and applications. These networks use sophisticated algorithms to match advertisers' content with relevant publisher sites, ensuring that ads reach the right audience in a natural and integrated format.

Types of Native Advertising