Geographic segmentation is a market division according to the place or area where users are located, such as region, country, state, and city. It helps to know the ideal location and times for distributing promotional content.
however, It considers variables such as market size, climate, and socioeconomic level, among other data. It is one of the most important sources of information to carry out a marketing campaign since it is possible to design more personalized strategies.
How a person acquires the product or service usually depends on the area they are located. For this reason, geographical segmentation allows a very effective visualization of customer preferences (to design the perfect message for each one).
This type of geographical segmentation is helpful for companies in which each area influences and registers a different behaviour of its consumers. For example, it would be essential for a coffee shop to know if one of its locations should promote more cold drinks than hot ones according to the region’s climate.
Local targeting
Weather targeting
International segmentation
State targeting
The local target is a type of geographic targeting that allows users near your physical locations to make a purchase directly from your stores or sites. 78 % of local searches on a smartphone result in offline purchases.
Think about it: how numerous times have you searched for a specific store near you? More than once, the search engines are set up to show you a series of options close to you, where you might find what you need.
If your business is segmented locally, it is easier for your users to find you. For example, if a person in Mexico City searches for “Chinese food near me”, these would be the options:
The options will change depending on where you are. Still, suppose you use the local information of your clients to your advantage and have what it takes to be optimized and be one of the first options in the searches of your clients. In that case, you are on the other side! ! This is a great advantage of local geographic segmentation since it makes it easier for your customers to find you, know your location quickly and go directly to your physical establishment to purchase the product or service they require. informationtechnologymedia