Nathan Fernandes
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This page was archived in August 2024.
For the latest version of my resume and portfolio, please visit my LinkedIn profile and GitHub account.
As a senior data analyst in the marketing and advertising sector, I enjoy turning data into actionable insights.
Work experience in data analysis and data science (Python, SQL, BigQuery).
Work experience in data visualization (Looker, PowerBI, MetaBase, etc).
Work experience in machine learning models (SciPy, Scikit, PyTorch, etc).
Work experience in marketing performance analysis.
Work experience in marketing mix modeling.
Work experience in customer behavior analysis.
Work experience in growth analysis.
Work experience in ETL.
Work experience in cloud solutions (GCP, AWS, Snowflake, etc).
Work experience with agile methodologies.
Master's in engineering with a strong mathematics, statistics, and programming background.
Academic exchange at the University of Vermont, USA.
I am always open to learning new technologies and taking on new challenges.
Projects
Projects
Retail and Customer Analytics
Retail and Customer Analytics
Using a retail database, a series of analyses were carried out using Python notebooks, such as customer segmentation, lifetime value, churn prediction, basket analysis, etc.
Power BI: Campaign Performance
Power BI: Campaign Performance
This media performance report goes beyond simply presenting the results of campaigns and allows the user to freely explore and compare media performance between two different periods of their choice.
Power BI: Marketing Weekly Report
Power BI: Marketing Weekly Report
Based on anonymized data and the real requirements of an advertising agency, this weekly performance report allows the media manager to track the results of various media initiatives and their respective variations converning the previous week.
Google Merchandising Analysis
Google Merchandising Analysis
Using user behavior data from the Google Merchandising Store, users were segmented by cohort and by RFM, ending the project with an analysis of the purchasing propensity of users who visited the site.
Sampling Analysis
Sampling Analysis
Probability to be Approved
Probability to be Approved
Drugstore Database
Drugstore Database
Video Rental Database
Video Rental Database
AirBnB Listings
AirBnB Listings
Banking Operations
Banking Operations
Math Game
Math Game
Congressmen Spending
Congressmen Spending
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