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Bike-Share
By : Najam
Updated: 11-April-2023
Problem: How Does a Bike-Share Navigate Speedy Success?
Problem: How Does a Bike-Share Navigate Speedy Success?
Objective:
Design marketing strategies aimed at converting casual riders into annual members.
How do annual members and casual riders use Cyclistic bikes differently?
Background:
In 2016, Cyclistic launched a successful bike-share offering. Since then, the program has grown to a fleet of 5,824 bicycles that are geotracked and locked into a network of 692 stations across Chicago. The bikes can be unlocked from one station and returned to any other station in the system anytime.
Currently, there are two types of customers Casual and Member. Customers who purchase single-ride or full-day passes are referred to as Casual riders. Customers who purchase annual memberships are Cyclistic Members.
The company wants to increase the number of annual members. They believes that maximizing the number of annual members will be key to future growth.
Rides per week shows casual customers ride more during the weekends compare to the members which remains steady throughout the week.
Average duration shows casual customers rides for more time than annual members. Casual rides mostly ride for amusement but annual members mostly used it as a mean of commutes for a work.
Monthly rides record shows that bikes are mostly used during summer months compared to winters months. Its ideal weather for bikes in Chicago during summers.
The Bike type graph shows different types of bikes mostly used by casual as well as annual members. Due to the popularity of electric bikes these days, electric bikes are the most liked by casual and member riders. Annual members still prefer classic bikes over electric for daily usage.
Key Takeaways:
Casual riders ride for longer periods of time.
Casual rider numbers spike during the weekend.
Casual riders prefer warm months like June, July, and August.
Casual riders like electric bikes more compare to classic bikes liked by annual members.
Recommendations:
Introduce weekend passes for casual riders.
Increase the price for a single ride and slightly reduce the price of the annual membership.
Run promotions for casual riders before the summer months to encourage them to avail annual membership.
Increase the number of electric bikes as their trend is booming these days we all riders prefer them.
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