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The Upcoming Decade of Internet Television
The Upcoming Decade of Internet Television
The terms IPTV and Internet Television are often confused today. This article is intended to point out the main differences between these two technologies and concepts of video distribution. We are interested in a few questions. What is the difference between IPTV technology promoted by major telecommunication companies and large media corporations such as Microsoft, and the concept of Internet Television, which professes such projects? How strongly are these concepts related to each other, and are they related at all?
IPTV
Their main goal is to find and bring to the market a competitive and cheaper in the future than existing TV technology that can partially or completely replace cable and satellite TV. As an ideal option for providing TV services, IPTV technology is considered mainly by major players in the TV market, media conglomerates and major film studios. The essence of IPTV will allow them to significantly reduce losses from illegal network connections and piracy, which current cable operators have in the millions of dollars.
Using IPTV television, you can combine many different methods of monitoring and recording subscriber preferences. Based on an analysis of the preferences of a particular user, one can navigate with the correct provision of personalized advertising and the offer of those services in which this particular subscriber is potentially interested. As a result, such a service can offer more effective and, accordingly, profitable advertising. Another thing is that while these IPTV capabilities are not used but more on that later.
Internet Television
Internet television is a completely different model of video distribution, unlike IPTV, for both the consumer and the publisher. Moreover, the concept of Internet TV is very noticeably different from the provision of traditional TV services.
The main principle of Internet TV is that any copyright holder has the full opportunity to post his video on the network and even create your own Internet television channel. That is, the concept of Internet Television is not much different from the concept of the web as a whole. Thanks to open standards and the most common formats for presenting video data on the Internet, TV will continue to develop inseparably from the very idea of the Internet. Such a television is not tied to your living room and does not depend on the availability of an STB receiver
An important point of Internet TV
This media environment is open to absolutely everyone. Both an individual and a large broadcasting company can broadcast their channel over the Internet. An undoubted advantage of the concept of Internet television is the fact that for the distribution of content in this way it is not necessary to change the technical infrastructure, buy specific equipment or lay additional networks as is the case with IPTV. Television services of this kind are available wherever there is access to the global network. Even the connection speed is not so critical for working with Internet TV, because if there is not enough bandwidth for streaming video, you can use the function to save the video to a local disk and watch it later.
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